spring 2012 ad campaigns

H&M

H&M's Spring 2012 Ad Campaign Stars Sasha Pivovarova, Natasha Poly, Isabeli Fontana, and Anais Mali

>> Only the best.
H&M Spring 2012 Ad Campaign

>> Only the best. The latest H&M campaign features an impressive cast — Sasha Pivovarova, Natasha Poly, Isabeli Fontana, and Anais Mali — showing off the brand's bold-hued separates and high-shine metallics. Watch Natasha work her moves in the video below, then click through to see the entire campaign — captured by Inez Van Lamsweerde and Vinoodh Matadin — in the slideshow.

Prada

Watch — Prada Debuts New "Real Fantasies" Video Lookbook

>> Only the creative people who work with Prada could make a video layered with so many elements look so cool.

>> Only the creative people who work with Prada could make a video layered with so many elements look so cool. For its latest video lookbook, Prada hired director James Lima — who's also made fashion films for Alexander Wang and Versace — to create a trippy viewing experience. The end product combines imagery of Jessica Stam, Ginta Lapina, and Lindsey Wixson dancing around in Prada's Spring collection with footage from old films and Prada's Spring print ads. It's the perfect accompaniment to Steven Meisel's video campaign, which debuted last month. Take a look at the new video below.

Nina Ricci

Watch Raquel Zimmerman in Nina Ricci's Dreamy Spring 2012 Video

>> Who better captures the spirit of Peter Copping's darkly romantic, pastel-tinted vision than Raquel Zimmerman — especially as lensed by Inez & Vinoodh?

>> Who better captures the spirit of Peter Copping's darkly romantic, pastel-tinted vision than Raquel Zimmerman — especially as lensed by Inez & Vinoodh? Set in an old manse in Westbury, Long Island, the resulting minifilm for Nina Ricci Spring 2012 is lovely and ethereal — with just enough camera-shake, slow motion, and subversive wind-blowing to keep things interesting.

Lanvin

Watch the Lanvin Spring 2012 Campaign Video

>> Steven Meisel captures a bit of nefarious dinner party fun in this recently-released Lanvin Spring 2012 campaign video.

>> Steven Meisel captures a bit of nefarious dinner party fun in this recently-released Lanvin Spring 2012 campaign video. Set to the tune of Maxine Ashley's "Cookieman," models Aaron Vernon, Angus Low, Aymeline Valade, Johannes Schulze, Marte Mei van Haaster, and Othilia Simon pose moodily, play with snakes, and don jeweled masks — looking glamorously chic all the while. Watch it below now.

fashion news

Lanvin's Spring 2012 Video Ad Features Snakes at a Party

Lanvin created a Garden-of-Eden-inspired dinner party to feature their Spring 2012 collection, set to the beat of 18-year-old music artist Maxine Ashley's latest single, "Cookieman."

Lanvin created a Garden-of-Eden-inspired dinner party to feature their Spring 2012 collection, set to the beat of 18-year-old music artist Maxine Ashley's latest single, "Cookieman." The video, shot by Steven Meisel, has a similar energy and quirkiness as their Fall 2011 video, which featured Raquel Zimmermann and Karen Elson dancing in a house. That video went viral and spawned a fun fashion week version. This time, it's rising star model Aymeline Valade who looks ultra glamorous while draped in Lanvin's gorgeous dresses, as well as snakes — both real and in jeweled form. What do you think of the new ad? Addicting to watch or not as good as the last one?

Prada

Watch Prada's Spring 2012 Campaign Video

>> Prada's '50s Americana fantasy comes to life in this just-released Spring 2012 campaign video.

>> Prada's '50s Americana fantasy comes to life in this just-released Spring 2012 campaign video. Lensed by Steven Meisel, the video features models Natasha Poly, Ymre Stiekema, Katryn Kruger, Meghan Collison, Elise Crombez, and Guinevere van Seenus all dolled up and skulking about an old-school gas station. Watch it here, now.

Dior

Dior Taps Mila Kunis

>> Mila Kunis has been named the new face of Christian Dior.
Dior Taps Mila Kunis for Spring 2012 Ad Campaign

>> Mila Kunis has been named the new face of Christian Dior. The actress — who also appeared on some of the top-selling magazine covers of 2011 — will front Dior's 2012 worldwide media plan, including the Spring ad campaign. Photographed by Mikael Jansson, the campaign will debut in China on January 15, and will hit the US January 29 when it appears in The New York Times. "Mila Kunis is a very talented young actress; she embodies the true modern woman." Delphine Arnault, deputy general manager at Dior told WWD. "We are looking forward to a long relationship with her."

Kunis agrees. "I find that Dior is an incredibly grounded house. I always thought what Dior does is so sophisticated, feminine and beautiful," the actress said. "They made me feel incredibly comfortable. I can’t say it was the hardest thing to do."

Kunis joins a long list of acclaimed actresses — Natalie Portman, Charlize Theron, Marrion Cotillard — who have served as the brand's models and ambassadors. "Christian Dior designed several costumes for the movies and maintained personal relationships with such actresses as Marlene Dietrich, Rita Hayworth, Ava Gardner, Sophia Loren, Marilyn Monroe, Liz Taylor and Grace Kelly," Arnault explained. "It is thus only natural for the house of Dior to continue to develop a very specific and personal relationship with actresses."

Gisele Bundchen

See Gisele Bundchen on the Givenchy Spring 2012 Campaign Set

>> Although there were rumors that Gisele Bundchen shot the Spring 2012 Givenchy campaign last month in Jamaica, it seems that was not the case.
Gisele Bundchen

>> Although there were rumors that Gisele Bundchen shot the Spring 2012 Givenchy campaign last month in Jamaica, it seems that was not the case. Bundchen was snapped with Riccardo Tisci earlier today, shooting the campaign on the beaches of Barcelona. We've got a few snaps from the set; this may not be the end of Bundchen's Spring 2012 campaign streak — the model, who is already headed home to Brazil, is also said to be in the upcoming Versace campaign.

Chloe

Arizona Muse, Freja Beha Erichsen Shoot What Appears to Be the Spring 2012 Chloe Campaign (Updated)

>> Over the weekend, rumored girlfriends Freja Beha Erichsen and Arizona Muse were snapped doing a photo shoot outside the Chateau Marmont in Los Angeles, wearing head-to-toe Chloe.
Arizona Muse, Freja Beha Erichsen

>> Over the weekend, rumored girlfriends Freja Beha Erichsen and Arizona Muse were snapped doing a photo shoot outside the Chateau Marmont in Los Angeles, wearing head-to-toe Chloe. Muse was sporting her newly chopped shag — "The thing that kind of started me was that bob — and I felt like it was time for a change," she told Into the Gloss of the new haircut — in what appears to be the upcoming Spring 2012 campaign shoot.

UPDATE:Chloe has confirmed that Erichsen and Muse are indeed the faces of the Chloe Spring 2012 ads. [@Chloe_fashion]