Last Spring's Stella McCartney lingerie offering was colorful, but this time around, the designer is feeling softer with neutral pales, dusty pinks, and lavender. There are 15 groups, each with a cheeky name like Rosie Plotting, Eva Scampering, and Billie Twirling. "This season we looked at the '20s and '50s, which comes through the range in silhouette and specially developed embroidery and gold retro hardware," McCartney said. Look forward to prints like florals, feathers, and ladybugs, and fabrics like tulle, mesh, and silk crepe de chine. Prices range from $45 to $195 — the Spring '10 line will land at Bergdorf Goodman, Barneys New York, and Bloomingdale’s.
The first round of sweet nothings consists of thirteen different collections, each with cheeky names like Poppy Posing, Coco Blushing, and Eve Giggling. Everything from a '40s vintage-inspired range of bras, bodysuits, and briefs with mesh and silk patches stitched on to a silk georgette star-printed triangle bra and thong are in the mix.
For those of you who like to keep things organized, "Knickers of the Week" gift packs are available, with a week's worth of briefs each embroidered with a different day of the week and floral detail. To see what the "Daisy Dreaming," "Sandy Stripping," and "Iris Sleeping" collections look like, you'll just have to check out the luxe pieces yourself.
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Coming to stores in January: Stella McCartney Lingerie!
The collection, which sounds so very pretty, will feature silk, organic cotton and georgette silk chiffon pieces in a signature Stella McCartney palette of soft shades of dusty pink, cream, blue and pearl gray.
Prices will range from about $71 for panties to about $447 for chemises. The new line will be sold at Stella McCartney stores, at Bendon in Australia and New Zealand, as well as specialty stores including Selfridges, Neimans, Nordstrom, Holt Renfrew and La Rinascente. Ooh la la.