We're riding high on the surf trend. When hitting the waves — or the pool — show off your sporty, sexy side in our selection of bright and bodacious gear. There's a bevy of neoprene for hard-core hotties, along with striped board shorts and neon colors for those who want to chillax. I'm so close to nabbing this coral Roxy rashguard for my next surf trip to Mexico. Mix and match your swim tops and bottoms for a truly authentic vibe, brah. Surfers (and surf groupies), unite!
When Vogue sends Blake Lively and Hamish Bowles to surf camp, with lessons from Jonathan Paskowitz and Rob Machado no less (luckies!), you know a trend has taken off, full paddle, ready to pearl. But hopefully this trend will catch the wave and hold steady for a while. It's spunky, sexy, and challenging — just like the sport itself. And would not be if someone — that would be O'Neill founder, Jack O'Neill — didn't once say neoprene me. Scuba divers and surfers alike know the value of this insulating spongy fabric. And how far it's come. While I continue to covet a Lisa Marie Fernandez wetsuit wonder, Roxy and Body Glove (yes, they're still around) will work just fine. Shape up, suit up, surf's up.
Between Proenza Schouler's aquatic chic Spring '10 collection, its radical wave-print surf board, and Cynthia Rowley's hookup with Roxy, I think it's safe to say surf-mania has officially hit shore. Who better to capture the beachy essence than Russh Australia? In its latest editorial, simply titled Summer, Jacquelyn Jablonski and Erin Heatherton play sporty, sexy in the Aussie sun. Jealous! If you think this shot of Erin in a Dion Lee bodysuit is steamy, wait till you see the rest.
It's literally surf's up for designer Luella Bartley. Her passion for the water sport has prompted her to design a 30-piece collection for surfwear brand, O'Neill.
This is exciting news for both the surfing and non-surfing world. Luella plans on changing up the current surfing trends for women by providing a harder, more iconic look for Spring/Summer 2008. The collection, set to launch early next year, includes bright colors and clean graphics with part urban graffiti, part rave, part '70s surf hippy. In addition to traditional bikinis and board shorts, there will be T-shirt dresses and bright color jeans.
If it's anything like her Spring '06 collection, which included surf-like short shorts and nautical details, I can't wait!