trunk show

One (New) Reason Why We Love Julie Gilhart
Barneys

One (New) Reason Why We Love Julie Gilhart

Thank you, Julie Gilhart, for giving us the opportunity to shop efficiently and early for our fall wardrobe!
by coutorture

Thank you, Julie Gilhart, for giving us the opportunity to shop efficiently and early for our fall wardrobe!

Next Wednesday, April 21, Gilhart and Barneys will host a one-day trunk show event on the Co-op floor of the Barneys Madison flagship. From 2 p.m. until 8 p.m. the shopping day will feature designer appearances, special limited-edition items, and of course early fall shopping.

“The Co-op customer runs a little faster and dances to a different beat, so we are reinventing the trunk show concept for them,” said Gilhart, Barneys senior vice president and fashion director.

A.L.C., 3.1 Phillip Lim, Rag & Bone, Shipley & Halmos, Alexander Wang, Helmut Lang, Richard Chai-LOVE, Vena Cava, VPL, and Wayne are participating, so brush up on these fall shows and place orders early to guarantee key pieces make it into your wardrobe.

Source: Getty

Behind the Seams: Alexander Wang Trunk Show in LA
Celebrity

Behind the Seams: Alexander Wang Trunk Show in LA

Wherever designer Alexander Wang goes, the cool kids follow.
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Wherever designer Alexander Wang goes, the cool kids follow. Such was the case last night when St-Germain and Satine boutique hosted a trunk show for the young designer. Not surprisingly, Wang's sidekick, model Erin Wasson, was there to party the night away despite her broken leg. After all, she has been helping him style his runway shows; they work hard so they play just as hard!

But it was semisurprising to see new mommy Nicole Richie because, though she wears a lot of black, I have never seen her in Wang's grunge-inspired clothes. No matter. Nic stayed true to herself and wore a sexy LBD, snakeskin pumps, and a Chanel clutch.


To see who else was at the trunk show, read more

Akris Resort And Record-Breaking Trunk Show
resort

Akris Resort And Record-Breaking Trunk Show

Last week the Akris trunk show at Bergdorf produced over one million dollars in sales.
by coutorture

Last week the Akris trunk show at Bergdorf produced over one million dollars in sales. On the first of three days it broke the record for the highest sales by one designer in the same day. Apparently the recession isn't stopping Akris fans from snatching up Fall 08 in multiples. And aint' that just the beauty of a trunk show. While a constant point of debate in the fashion industry is that knock-offs are available six months before the originals are shipped, along comes a one million dollar turnaround of the real, live thing. No, this doesn't override the fact that the H&M's of the world will be selling one hundred times that much, in styles that are similar, before the next collections are shipped. But it helps, no? As for Resort, Akris kept with it's signature architectural shapes in pale, palatable colors. Akris, a decades old Swiss company with a loyal following of refined fashionistas, is making waves and sellin' tons of clothes at Bergdorf, in spite of our Target for Barneys for Target consumer culture.

Image Courtesy of WWD

Behind the Seams: Bill Blass Hits Saks Fifth Avenue
Peter Som

Behind the Seams: Bill Blass Hits Saks Fifth Avenue

We've seen Peter Som's Fall '08 debut collection for Bill Blass, and I loved it so dearly, I want you to see it again, more close up.
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We've seen Peter Som's Fall '08 debut collection for Bill Blass, and I loved it so dearly, I want you to see it again, more close up.

A trunk show was held at the Saks Fifth Avenue in NYC, where the runway creations were brought to buyers and socialites. Notice them in the background, meticulously checking out Som's creations and determining which have the most selling power. The designer also made his first personal appearance to show off the clothes, which were well received. "We loved what Peter shared with us on the runway. I thought it recognized the roots of the Bill Blass that I know. Having a strong Bill Blass is so perfect because we have the customer for it at Saks," said Saks president Ron Frasch.

Speaking of attendees, America's Next Top Model Cycle Nine winner Saleisha Stowers was also a part of the show. Aren't you glad you came behind the seams?

To see some more clothes from collection and pictures of Peter Som, read more

On Our Radar: The Virtual Trunk Show
Neiman Marcus

On Our Radar: The Virtual Trunk Show

If you've never been able to attend a trunk show in person, don't fret, one may yet be on your horizon!
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If you've never been able to attend a trunk show in person, don't fret, one may yet be on your horizon! Big-name retailers are starting to experiment with holding trunk shows online. In fact, NeimanMarcus.com just wrapped up a two week long virtual Dior trunk show, Saks.com held a Ralph Lauren trunk show in June, and Net-a-Porter offered up RM by Roland Mouret online last month.

Although these online shows typically have less selection than their in-store counterparts, since they only offer items the retailer will stock rather than the designer's entire collection, they are also more inclusive: you only need to be on the mailing list to be invited! So get yourself on those mailing lists and you're set: who knows what label you'll get to preview and pre-order next!

Trunk Show
Wedding

Definition: Trunk Show

Trunk Show n. Designer, manufacturer, or designer's representative takes the newest sample line to a store to show customers and take orders.
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Trunk Show

n. Designer, manufacturer, or designer's representative takes the newest sample line to a store to show customers and take orders. Test newest styles and colors for acceptability. Bridal boutiques tend to have a lot of trunk shows.



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