>> For some reason, it seems a bit early for us to already be seeing spring ad campaigns, but who am I to complain? In the past couple of days, Marc Jacobs has released preview shots from two of his three spring ad campaigns.
Scarlett Johansson showed up to the Louis Vuitton set with pink-tinted hair, and I'm not one of those "OHMIGOD pink!!!!~~~" girls, but it does look fantastic -- her look all around absolutely suits the milkmaid theme of the collection. Very "French coquette," as Marc quipped. Mert and Marcus shot the campaign, and the primary prop was a swing -- I foresee romanticized shots for the rest of the campaign.
Little Miss Dakota Fanning is starting to get some serious attention from fashion designers -- Karl Lagerfeld shot her for the January 2007 issue of Vanity Fair, and Marc Jacobs picked her for his Marc Jacobs campaign, shot by Juergen Teller. I've never been a fan of her, and neither of these shoots have done anything to change my mind. My favorite Marc Jacobs campaign still remains the one with Kirsten MacMenamy. And as far as a marketing strategy, why would I -- or anyone else who usually wears Marc Jacobs -- ever want to buy clothes that are advertised on a 12-year-old?