>> Alessandra Ambrosio Bleaches Eyebrows for Love Cover —The first of eight Fall 2010 Love covers portrayed Rosie Huntington-Whiteley as a pin-up — not far from her usual fare — but it's the second cover that takes another Victoria's Secret model for a 180-degree change. Katie Grand styled and Mert Alas and Marcus Piggott shot Alessandra Ambrosio in the Givenchy look — complete with the bleached eyebrows Riccardo Tisci so favors. Models.com plans to reveal two more covers daily this week, and the magazine is on newsstands Aug. 23. A preview of the accompanying iPad application, with previews of the contents, below. [Love]
>> Stefano Tonchi's W revamp involves a new italic logo; a new tagline — "it’s not just women’s fashion, but the world of style and, more exactly, our five Ws: the who, the what, the where, the when and the why in the world of style"; and a new direction — "It’s more about fashion in the context of contemporary culture."
The September 2010 issue, which gives a first look at Tonchi's front to back W makeover, features up-and-coming actresses Kat Dennings (Nick and Norah's Infinite Playlist, Kenneth Branagh's upcoming Thor), Jessica Chastain (Terrence Malick's upcoming The Tree of Life), Yaya DaCosta (The Kids Are All Right, Tron: Legacy), Greta Gerwig (Greenberg), Mary Elizabeth Winstead (Scott Pilgrim vs. the World), Jennifer Lawrence (Winter's Bone, the upcoming X-Men: First Class), Emma Roberts, and Zoe Kravitz in three triple-page foldout covers, which according to Tonchi the magazine has never done before, photographed by Inez van Lamsweerde and Vinoodh Matadin. The main cover headline reads "Great Expectations" because Tonchi "wanted to have some self-irony, because there are so many expectations about what this W will be," and Lynn Hirschberg's name is listed on the cover because Tonchi "want[s] to put writers’ names on the cover. The content — the writers — are going to have a strong place in the magazine."
>> Stella McCartney, who populated her ads with Disney cartoons last Fall, is back again with more cartoons for her Fall 2010 campaign, this time furnished by British artist Barry Reigate. Over sparse studio shots of Natalia Vodianova taken by Mert Alas and Marcus Piggott, Reigate doodled balloon letters, top hats, and clown shoes hanging off McCartney's logo. McCartney said the goal was “something direct and simple, using Natalia [Vodianova] and key collection pieces, contrasted by humor and a human touch in the treatment of the logo.”
>> Turkish Designer Hakaan Yildirim Takes Home 2010 ANDAM Prize —After one London Fashion Week show, Hakaan is moving into the big leagues, scoring ANDAM's €220,000 prize (approx. $270,000, up €60,000 from last year's prize) for 2010. It doesn't hurt that Hakaan has friend and collaborator Mert Alas in his corner: Carine Roitfeld, who headed up this year's ANDAM jury, came to London specifically for Hakaan's show on the advice of Alas. Alas likely also had something to do with the show's all-star cast of Lara Stone, Natalia Vodianova, Mariacarla Boscono, Natasha Poly, and Anja Rubik. Along with the upgraded ANDAM prize money, a new stipulation: Hakaan must not only show in Paris, but open a French company, as well. [Style File, Fashion Editor at Large]
>> Busty Model Ashley Smith Making Waves —With the success of Lara Stone and the current taste for more zaftig shapes, it was only a matter of time before more bustier-than-usual models flooded the scene. Enter Texan Ashley Smith, who has Lara's gap teeth and the usual model measurements — 5'8.5" height, 24-inch waist, 34-inch hips, dress size 2 — with one notable exception: her 32D bust size. She shot with Terry Richardson back in February, and it's rumored that Mert Alas and Marcus Piggott are "in love with her." [Fashin, Fashin]
>> Alessandra Ambrosio and Adriana Lima for Loewe Fall 2010 Campaign? Plus, A Couple of New Faces for Miu Miu —Both Loewe and Miu Miu are reportedly going with multi-girl casts for their Fall 2010 campaigns: the former is said to have scored at least two Victoria's Secret faces — Adriana Lima and Alessandra Ambrosio — and the latter will feature Ginta Lapina and Daphne Groenveld shot by Mert Alas and Marcus Piggott — in addition to a rumored, but unnamed, additional model or two. [@AngelAlessandra, TFS, TFS, TFUC, TFS]
First Look: Givenchy Fall 2010 Ads with Ming Xi, Catherine McNeil, and Riccardo Tisci's Former Fit Model, Lea T.
>> In his continued exploration of masculine-feminine, Riccardo Tisci cast nine male and female models for the Fall 2010 Givenchy campaign, including his muse Mariacarla Boscono, Joan Smalls, Ming Xi, Catherine McNeil, Malgosia Bela (her hair dyed pink for the occasion), plus his Brazilian longtime personal assistant and former fit model, who also happens to be transgender, Lea T. Lea, formerly known as Leo, is now heading towards a new career as a veterinarian in Milan, but Tisci says of his choice: “She’s always been very feminine: superfragile, very aristocratic. She’s part of the family." The ads were shot by Mert Alas and Marcus Piggott in a Paris studio.
>> Fall 2010 campaign season is well under way — and although not all casts have been finalized, as is the case over at Miu Miu, many have, causing an influx of rumors and confirmations. On Wednesday, Karen Elson joined Christy Turlington and Natalia Vodianova on the Fall 2010 Louis Vuitton campaign set in New York, where Steven Meisel photographed and Karl Templer styled. Meisel also shot the Lanvin campaign this week in New York, with Alber Elbaz overseeing another trio: Anja Rubik, Magdelena Frackowiak and Mariacarla Boscono.
Givenchy, too, is rumored to be going with a trio of female models — Ming Xi, Joan Smalls, and Mariacarla Boscono — joined by a few male models in front of Mert Alas and Marcus Piggott's lens. But the trio trend breaks there — word going around is that Meisel captured 12 girls for Balenciaga, including Finnish newcomer Kirsi Pyrhonen, and Roberto Cavalli is going solo with Gisele Bundchen shot by Mert and Marcus.
>> Lara Stone, who just recently got engaged to British comedian David Walliams, covers the March 2010 issue of Interview (photographed by Mert Alas and Marcus Piggott); inside, she chats with Marc Jacobs — who she recently worked with on the Spring 2010 Louis Vuitton campaign — about the upcoming wedding, her stint in rehab, and all the attention on her body.
She tells Jacobs of fiance Walliams: "He's wonderful. He's amazing. He makes me laugh. He's a proper gentleman. He's a bit mean but in a good way. I'm happy." The engagement was just announced at the end of last month, and Stone says she hasn't really started to make wedding plans "because I haven't been home at all since we got engaged." She does, however, know what she'll be wearing: "I asked Riccardo [Tisci] to make my dress."
>> Rose Cordero's Solo March 2010 Vogue Paris Cover Marks First for Black Model Since 2002 —Rose Cordero was photographed by Mert Alas and Marcus Piggott for Vogue Paris's March 2010 cover, marking her first Vogue cover and the first Vogue Paris cover featuring solely a black model since Liya Kebede's in May 2002. (Noemie Lenoir had a solo cover for the magazine's June/July 2008 issue, but she shared the honors with Laetitia Casta). [Models.com]