Eva Mendes is literally following in the footsteps of Helena Christensen. Earlier this week, Reebok introduced Eva as the new face (and body) of its EasyTone ad campaign. In a joint press release, the actress said, "I feel better when I’m in good shape, and that’s what I like about Reebok EasyTone — it gives me a little extra as I go about my daily activities." Learn more about Eva's Read more

Reebok had some star power on hand to debut its newest line of fitness footwear and apparel this week, including its latest EasyTone offerings. Young Hollywood starlets Ashlee Simpson-Wentz, Anna Kendrick, Rosario Dawson, Emmy Rossum, and Lindsay Price showed off the latest gear and worked out with celeb trainer Yumi Lee at a private residence in Los Angeles. At the event, Ashlee told E! that she Read more

Reebok doesn't shy away from sexy and controversial ads. But they have moved away from the eye-catching headline "Make Your Boobs Jealous!" campaign featuring talking breasts, to a double-take-inducing shot of supermodel Helena Christensen completely bare, except for her shoes. The irony of her shod nakedness doesn't escape the model, who recently spoke with Bella. Of the new ad, Helena said, ". Read more

If you are a fashion addict, then no doubt you are already a fan of Gilt Groupe, which sells designer duds at way cheaper prices through its two websites, Gilt and Gilt Fuse. Much like collective-buying sites, the sales last for a limited time. The savings are pretty amazing, and starting this Friday, Gilt will be running a fitness-themed sales event called Get Fit With Gilt. Among other things, Read more

In a sea of words, a title like "Make Your Boobs Jealous!" really jumps out at you — something I can attest to after coming across these new ads for Reebok EasyTone. If these shoes do what Reebok claims, the shoes themselves seem pretty neat — balance pods create natural instability in your step, which forces muscles to adapt and encourages toning in the butt, legs, and thighs. So far, so Read more