FabSugar

Abercrombie Wants to Pay The Situation to Stop Wearing Its Clothes

Emily Co — Wed, 17 Aug 2011 11:34:19 PDT

In an effort to protect its brand (or so they claim), Abercrombie & Fitch issued a statement requesting Michael "The Situation" Sorrentino to stop wearing its clothes on the Jersey Shore reality TV show. Here's what the firm had to say:

“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”

This move seems more like another marketing ploy than a serious gesture. After all, the clothier once tried to capitalize on the Jersey Shore fame by selling a "Fitchuation" t-shirt last year. What do you guys think of the retailer's latest controversial move?

Padded, Push-Up Bikinis For Girls: Ga Ga or Gag?

Rebecca M Gruber — Mon, 28 Mar 2011 07:01:56 PDT

Little girls love to dress up like mommy, but there's a big difference between Lilly Pulitzer's mommy and me bathing suits and cover-ups, and those mama wears when she wants to be noticed on the beach. With rolling Spring break already in progress, Abercrombie Kids is offering padded, push-up bikini tops ($19) to lil girls. Much like the barely there faux leather suit, these tops are designed to draw attention to tykes who may be better off spending their days playing in the water, rather than worrying about what they look like when there. What do you think of the swimwear?

Video: Pre-Twilight Kellan in Catalog & Hilary’s Video

PopSugarTV — Thu, 15 Apr 2010 02:00:00 PDT

Kellan Lutz opens up to Interview magazine about starring in Hilary Duff's music video and landing the cover of an Abercrombie & Fitch catalog before hitting it big with Twilight.

Pre-Twilight Kellan Lutz in an Abercrombie Catalog and a Hilary Duff Music Video

Molly — Thu, 15 Apr 2010 02:00:00 PDT

Kellan Lutz opens up to Interview magazine about starring in Hilary Duff's music video and landing the cover of an Abercrombie & Fitch catalog before hitting it big with Twilight.

Trip to Iceland

Fab Community — Tue, 22 Dec 2009 05:00:08 PST

Peep this post madmoiselle shared in the I'm Addicted to Mixing/Matching Outfits w/ Sugar Lists! group.

I have always dreamed about a trip to Iceland. It's my dream country. Musicians like Sigur Ros, Bjōrk and Emiliana Torrini come from there. So I'm really excited about Iceland's culture. And I also love the nature. It seems so quiet there. And If I will go to Iceland someday, these will be the things I wear. But now I wear stuff like this in my place when it turns minus 20C.

Abercrombie & Fitch > Gemma Shirt	Abercrombie & Fitch > Vintage Winter Cap
Abercrombie & Fitch > Trista Trousers	Abercrombie & Fitch > Haven Jacket
Abercrombie & Fitch > Rebecca Socks	Abercrombie & Fitch > Britt Tote
Australia Luxe Collective - Classic Cozy sheepskin boots	Abercrombie & Fitch > Lightweight Winter Scarf

Should A&F Be Selling Crack?

GiggleSugar — Thu, 07 Feb 2008 08:00:00 PST

Parading around butt cleavage ain't no thang in Abercrombie & Fitch's book. It's like totally intentional, actually, so a Virginia Beach store manager ignored incoming customer complaints regarding a few of the posters with plumber's crack on display. Local law enforcement wasn't digging the low rise funk either, so they confiscated the posters and slapped an obscenity charge on the manager. A&F maintains that butt crack is where it's at, but what do you think: should the brand be allowed to smuggle in crack to sell clothes?

Fab Gift Guide: All the Young Dudes

FabSugar — Fri, 16 Nov 2007 15:00:02 PST

I know you're picturing that famous scene in Clueless when the song "All the Young Dudes" comes on and we see a group of sloppy dudes in slow motion walking in their baggy pants, mismatched separates, and backwards baseball caps. That's the look I was going for here - just Fabified. Young dudes will wear what they will, but you can always try to point them in the right direction. Here are some pointers.

Be sure to peruse all of our Gift Guides and download our Fab Gift Guide worksheet to help keep you organized!

Thinsulate Convertible Glove ($18)	Slash, Anthony Bozza ($17)
Beastie Boys Animals Tee ($28)	Cheap Monday Pilot Faux Leather Bomber ($170)
Abercrombie & Fitch Black Pond Striped Cap ($40)	Fast Times at Ridgemont High (Widescreen Special Edition) DVD ($10)
Wooly Plaid Scuff Slipper ($18)	Seiko Men's "Orange Monster" Automatic Dive Watch ($180)	DC Thrifty Hooded Sweatshirt ($64)

Fab Site: Ruehl.com

FabSugar — Mon, 05 Nov 2007 04:00:22 PST

Ruehl, Abercrombie & Fitch's lesser-known older sister, has just launched its e-commerce site, Ruehl.com. The store currently specializes in handbags, cologne, and perfume geared for 22 to 35-year-olds, but will expand to include its entire assortment of apparel, jeans, and outerwear for Spring.

The Riley bag, shown second from the left above, which comes in Sienna or Chocolate and retails for $298, is a best-seller. Before you brush this aside and say that Abercrombie's not your thing, give the site a scan. Did I mention I can't wait to see what the clothes will look like?!

Yeah, Baby!

GiggleSugar — Thu, 18 Oct 2007 11:00:00 PDT

100 shirtless men descend on Abercrombie & Fitch. Sound like a dream? It was an Improv Everywhere skit to test how far they could infiltrate the "Shirtless Zone" that is A&F. I love when the guy with the gut hangs out with one of the buff shirtless models whose sole job is to stand outside and attract people. It's fun and games until security comes by...(Click here for Mad TV's take on A&F.) Thanks, Bella!

Abercrombie & Douche

GiggleSugar — Mon, 29 Jan 2007 03:00:00 PST

Mad TV takes on the store that hires buff, shirtless tools to stand outside their doors during the holidays in scarves and knit caps while ultra-loud music ensures swift hearing loss for patrons inside. Alanis Morissette helps out. (Want more Michael McDonald?)