Today, Alexa Chung for Madewell's coveted Fall '11 collection finally hits stores and the Internet, but last night a few very styled — and Madewell-clad — celebs flocked to the Chateau Marmont to join InStyle and Alexa Chung in celebrating the launch of her new Madewell goodies. Among the guests, we spotted Elle Fanning in the super-sweet lace dress we've been eying from the collection; Kate Read more

If you ever wondered what goes on inside Alexa Chung's brain, wonder no more. To get you ready for the Alexa Chung for Madewell collection, launching tomorrow online and in stores, we have an exclusive look at her "xine", a magazine designed by Alexa for the brand showing us cute artwork, cutout cat masks, and random fact: her love for palm trees. If possible, we love the British cool girl even Read more

The wait for Alexa Chung's second Madewell collection is getting longer by the minute. Not literally of course, but since hearing our British style crush with enviable sweet-cum-quirky style was up for round two with a new Fall '11 collection for Madewell, we can think of little else. Luckily, the stylish collaborators threw us a bone today in the form of a Fab styling lesson with Alexa trying on Read more

You may already be channeling a little '70s cool. Chambray shirt? Check. Clogs and leather saddle bag? Check, check. Some of Summer's best already speaks to this decade's laid-back vibe, but Fall is bringing even more '70s wardrobe love. But this time, we're not drawing from Studio 54; the feel is more prairie-meets-city girl. Suit up in '70s style staples like chambray shirts paired with a maxi Read more

The anticipation has been killing us — especially after seeing that sneak peek video — but the long-awaited Alexa Chung for Madewell debuted online today. And we'll say it up front: it was worth the wait. The sweetly styled Brit delivers a collection chock-full of blouses, high-waist denim, velvet shorts, and day dresses; in short, a line that captures the fashion whimsy we love about her. Read more