British brand Aquascutum will be expanding its territory into the the US come Fall. The company is set to launch a line of separates named the London collection at Saks Fifth Avenue locations in August. Meanwhile, Bergdorf Goodman will carry Aquascutum's vintage collection of coats. “I think there is a huge desire from the American consumer for us, so it’s a very good time for us to be going Read more

Yesterday, the 2008 Fall Aquascutum fashion show took place in London. There were 24 models, bustling around getting primed and primped by a hair-styling team lead by Malcolm Edwards and a makeup team lead by Val Garland. All hair-styling products were L'Oreal and all tools were Babyliss Pro. After speaking with Val about the inspiration for the outdoorsy look, she walked me through each of the Read more

British brand Aquascutum is known for inventing the first waterproof cloth in 1853 and creating the raincoat to protect the English from the unpredictable weather. Given those facts, it's not surprising the Spring collection was chock full of outerwear. The majority were simple with clean lines, functional yet stylish. Interesting were the necklines, which included spread and motorcycle collars. Read more

This month, traditional British brand Aquascutum is launching a limited edition collection of coats and trenches inspired by designs from the 30s through the 50s. The Aquascutum Vintage collection will include pieces worn by past Aquascutum fans and icons like Marlene Dietrich, Bette Davis, Audrey Hepburn, and Sophia Loren, and will be sold in the U.S. exclusively at Bergdorf Goodman. The Read more

In a world of countless burgeoning young designers, Aquascutum by comparison is quite ancient. Founded in 1851 by John Emary - who invented the first waterproof cloth and created the raincoat, Aquascutum's name is derived from its beginnings: 'aqua' (Latin for water) and 'scutum' (Latin for shield). 155 years or so later, head designers Michael Herz and Graeme Fidler lead the brand's legacy Read more