Benefit has always stuck to powder-based foundation, but no longer. After four years of research and development, the brand is premiering its first liquid foundation, and we got to be among the first to try it out. Our biggest takeaway: this is not your average foundation. To see what it's all about, check out our review below. Read more

Getting the right amount of glow from blush is all about balance. Add too much, and you risk an unnatural disco-ball sheen. Too little, and the sought-after effect goes missing. Get it right, though, and you're rewarded with a flattering flush of color with a satiny finish. Applying luminizer underneath a cheek stain or sheer matte blush is one way to tip the scales in your favor, but Benefit's Read more

If you're looking for some fancy eyelashes that will blow your admirers away without letting them know you're using more than just mascara, let us introduce you to Benefit Big Spender lashes ($15). They give you that big, doe-eyed look without mascara, but they're not so flashy that anyone would look at them and go "Aha! Fake eyelashes." Plus, if you're sparing with the eyelash glue and take Read more

Benefit is queen of clever product packaging, so it's no surprise that its new eye color collection is cute and smart as can be, with cover art from Barcelona-based artist Pietari Posti. "Eye Wanna! is for gals who have it all — and wanna shimmy all night long," says Maggie Ford Danielson, the collection's creator. "[It'll] take you from work mode to party status." I tried Eye Wanna! ($36), so Read more

I've long been a fan of Benefit Eyecon ($30), because it really does a good job of de-puffing and brightening up under eyes. Now though, it's being discontinued and Benefit is premiering a totally different set of skin care. The new line, B.right, has its own eye cream called It's Potent ($32). Since I have a jar of both creams, I decided to compare and see how the new product measures up. So Read more

If you love Benefit's Brow Bar (or just like getting nice freebies on your birthday), here's an insider tip. Benefit has started giving away free brow arch services to birthday girls and boys. All you have to do is walk up to the Brow Bar in your nearest department store or Benefit boutique, show them a valid driver's license, passport, or other government-issued ID, and plonk down for your free Read more

I was obsessed with dark brown liquid liner in high school. Years later, I've converted mostly to pencils, since I like subtle waterlining, but Benefit's new Magic Ink Liner ($20) is tempting me to switch teams again. It's a highly pigmented black that doesn't gray out when it dries, I can waterline with it (although it does sting for a second), and it didn't flake at all, let alone smudge. The Read more