France and England have reignited their rivalry over an unexpected subject: Diesel's "Be Stupid" ads. The UK banned the ads because they encouraged "antisocial behavior" and were unsuitable for children. Across the channel in more permissive Cannes, the ads won the top prize at the International Advertising Festival. Now the company has released a new batch: one depicting a woman pleasuring Read more

Is there ever a time Diane doesn't look chic? The actress strolled the streets of Paris with beau Joshua Jackson wearing the perfect French ensemble. A gray checkered blazer and oxfords inject boyish flair, while black shorts, aviator sunnies, and a Hermes crossbody bag lend luxury. Magnifique as usual! Shop This Look Read more

We've seen fragrances based on fictional characters before and now we're seeing it again. In anticipation of the May 7 release of Iron Man 2, Diesel plans to launch a limited-edition version ($67.50) of its Only the Brave fragrance next month. Inspired by the movie, the scent will remain the same: a oriental-woody blend of lemon blossom, coriander leaves, mandarin, black rose, lavender, labdanum, Read more

I love following Elle Macpherson's mommy duty style. This latest London ensemble is disheveled chic with a slick undertone, something I would wear in an instant. The ripped Diesel Matic jeans are the highlight, while her Malene Birger striped tassel scarf is a special treat. A gray sweater keeps her cozy, and red sunnies add extra pizazz. Shop This Look Read more

Diesel's Successful Living home collection, which launched to the trade in Milan last year, is now ready for public viewing, lighting, and sitting in the US! The line includes lamps by Foscarini and furniture by Moroso, including tables, chairs, sofas, casegoods, and even a folding screen, ranging from $350-14,500. In tune with Diesel's edgy aesthetic, the pieces have three distinct themes: Read more