Rachel Bilson continued her Edie Rose For DKNY Jeans promotion tour in NYC over the weekend. While in Florida she went entirely androgynous and in the Big Apple she pulled in a touch of femininity with a colorful silk scarf. I love how she left it untied. Rachel also wore an Edie Rose For DKNY Jeans piped blazer and studded Louboutin boots. The result? Casual cool with a royal finish. Source Read more

In anticipation of the official in-store and online launch of Rachel Bilson's Edie Rose for DKNY line, DKNY launched a mini site showcasing the clothes and how you can mix and match them. As Rachel puts it, "The pieces are really wearable which I think is important because you can mix and match from the line." With a mod palette of black, white, and yellow, the clothes have a prissy downtown Read more

Judgement time is around the corner and Rachel Bilson's pulling out all the stops to make her first venture as a celebrity designer a success. The Edie Rose for DKNY Jeans campaign will feature the star in her own designs. "Our customer has a real emotional connection with Rachel, and she's always on the best-dressed lists, so it seemed like such a win-win for us. Rachel has real personal style Read more

As the Fall season rolls around, celebrity designers (coined by WWD as delebrities), will be judged. With stores constantly on the hunt for the hottest commodity, it comes as no surprise that Hollywood entertainers like LL Cool J, Avril Lavigne, and Rachel Bilson are eager to get a cut of the action. LL Cool J for Sears, Abbey Dawn for Kohl's by Avril Lavigne, and Rachel Bilson's Edie Rose for Read more

It's about time pint-sized cutie Bilson shared some more information about her upcoming clothing line Edie Rose for DKNY Jeans. She revealed it will hit stores right in time for back-to-school season and admitted, "I know nothing about manufacturing, so it has been great to partner with DKNY Jeans. They seriously know what they are doing." Bilson just finished shooting the ad campaign for the Read more

Last week it was Avril Lavigne, and this week it's Rachel Bilson joining the celebrity designer foray. Rachel contacted DKNY Jeans to express an interest in working with them, and that's how her junior sportswear line, Edie Rose for DKNY Jeans, came about. The collection will include 15 pieces when it launches in September, including button-down tops, sweaters, jackets, tees, dresses, and Read more