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Frederick's of Hollywood Sexies You Up For V-Day - And Gives You 20% Off

Melody Nazarian — Sun, 30 Jan 2011 06:05:05 PST

Valentine's Day is around the corner and Frederick's of Hollywood has got you covered - or shall I say, uncovered! We'll be bringing you our Fab Valentine's Day lingerie guide starting Monday, but in the meantime, feast your eyes on some sexy-as-hell pieces that will drive your partner wild. And what will drive your wallet wild is 20 percent off hot dresses and select V-day lingerie. Go on, get sexy.

Frederick's Reversible Bras Are Smart Fun

FabSugar — Mon, 04 May 2009 04:50:22 PDT

With the recession still looming, there's nothing more exciting to me than getting more bang for my buck. A reversible bra is one way to do so. Frederick's of Hollywood has come out with eight Reversible Plunge Bras ($30 each) that cater to your multiple style personalities. I got this black and leopard one; the black side appeals to my minimalist personality, while the leopard brings out the wild child in me. Besides the fun colors and prints - there's polka dots, teal, zebra print, pink - I like that it doesn't have heavy padding yet still manages to provide cleavage. Comfortable, affordable, fun; what's not to love?

Give Yourself A Bangin' Booty

FabSugar — Thu, 26 Oct 2006 16:59:41 PDT

Destiny's Child aren't the only ones who can sing about being bootylicious. Now you can too! Here are two new ways to boost your butt without having to do thousands of lunges and squats.

Belive it or not, Wonderbra is getting into the butt-enhancing business. The company has created a special padded pair of undies, called Curves-Up Wonderbot, with removable pads that form a heart shape. These are meant for the ladies looking for a little bit of extra junk in their trunk; I never thought I'd see the day. So far, these have only been released in England, but look for them in November (retail price: about $38) wherever Wonderbra products are sold.

For one more booty enhancer,

read more The booty pads in the Frederick's of Hollywood Premiere Shapewear Bottom Kit are similar to the boob-lifting chicken cutlets that Dear wrote about a while back. The set, available here for $110, includes silicone gel derriere pads, a TLC low-rise short, a pair of Bottom Line Boy Shorts with a silicone strip to ensure a luscious lift, and Pick Me Up Derriere Bands that you pull right up to your bum to add lift. Source

Sexy Vintage Lingerie Ads

Tara Sharp — Wed, 09 Nov 2011 14:25:00 PST

Curvaceous models are prepping to bare it all at the Victoria's Secret fashion show, as the lingerie company's annual show hits the runway today. And just as the show has evolved a lot since its inauguration in the '90s, lingerie itself has changed by leaps and bounds (thankfully) since it was first introduced in the late 19th century.

We have some groundbreaking women to thank for where lingerie is nowadays. British fashion designer Lady Duff-Gordon, "Lucy," was one of the first pioneers of lingerie, creating underwear that was more about being beautiful than practical and constricted in corsets. And Mary Phelps Jacob patented the first brassiere in 1914 (conveniently two days before Valentine's Day). But it was Frederick's of Hollywood, founded in 1947 by the inventor of the push-up bra, Frederick Mellinger, that really put the sex in lingerie.

See how the sultry little things we wear under our clothes have been targeted to women over the years with a look back at vintage lingerie ads!