We hit the streets of the Union Square farmers market and the corner of 59th and Fifth by Central Park on a quest to style uniquely dressed New Yorkers in some of our favorite Frye shoes from the new collection. Curious and intrigued, tourists, locals, and effortlessly chic passersby popped into the Frye Spotted style station to re-create Frye's classic yet rugged ambiance. Spotted in Union Read more

Fashions come and go; trends can hit or miss, but a great quality piece always survives the seasonal closet clean outs. For years, Frye has been producing amazingly fashionable boots with equally lust-worthy quality. The best part about it? They only get better with time! So if you're a Frye fan, or just looking for the perfect pair of boots this season, be sure to check out the video below. It Read more

We caught up with Tatiana, full-time model and part-time rocker, on her day off to see how she street styles the hottest trends for Fall. Through the lens of her Frye footwear, her natural and sidewalk-cool sensibility perfectly captures all of the looks we’re lusting after this season. And each ensemble, from day to night, is completed with a pair of chic and sophisticated Frye shoes. So check Read more

This month, The Frye Company, which serves up some of the finest shoes, boots, leathergoods, and accessories, opens the doors to its new flagship store in downtown Manhattan. The much-awaited and highly anticipated store, located at 113 Spring St., offers SoHo shoppers a lust-worthy collection of items guaranteed to become staples in every woman's wardrobe. We caught up with some fashionable Read more