Gap just previewed its Fall 2012 collection, and we're happy to report that the brand is heading back to its cool classic style. Staying true to its Americana roots, the brand created a covetable collection filled with must-have basics — with a refreshing twist. Tailored wool blazers were dipped in rich autumnal hues, sweaters were embellished with thoughtful suede elbow patches, and classic Read more

GapKids is having quite a year! Last month, the chain collaborated with fashion superstar Diane von Furstenberg on a seriously adorable collection for little ladies. If moms of boys felt slighted, don't worry: next month, you're in for a treat when Gap releases its latest collaboration with Junk Food, a favorite of famous kids like Leni Klum and the children of the Jolie-Pitt brood and known for Read more

And the countdown begins! We're just 10 days away from the highly anticipated launch of the Diane von Furstenberg for Baby Gap and Gap Kids collection, and the anticipation is growing. The capsule collection — much like the one Stella McCartney created for the retail giant a few years ago — is piquing the interest of moms and kids alike. Over the weekend, the designer— who shared her Read more

If your basics are starting to look a little worse for wear, check out Gap's new collection, Gap Pure, which just launched today in stores (and online last night). Not only is the line affordable — prices range from $24 for a tee to $68 for a sweater — but the quality is also spot-on, highlighting jersey, pima cotton, and cashmere. In fact, we spoke to the designer and was told that each Read more

When Winter hits, more is more — at least when it comes to layering. It seems you can never have enough of your cold-weather-proof gear to get you through the season, and while that may be the case, we're aiming to do it as stylishly as possible. Armed with chunky knits, fur and shearling lining, and jeggings that are as comfortable as they are chic, we're gearing up for the snow with our Read more

Colder temps don't mean we'll be surrendering our right to slip into our favorite little dresses. Instead of looking at the chill as a death sentence for pretty frocks, think of it as an opportunity to get creative with the rest of your closet. The slinky dress worn alone in Summer can look just as fab layered up to fight the cold with soft knits, cozy cardigans, and the perfect tights and Read more

We live in our denim — so when it comes to finding a new pair, we're all about getting the fit just right. Agonizing over your options in a dressing room somewhere isn't fun for anyone, so if the prospect of finding a new favorite pair has you feeling overwhelmed, tune in. We've broken down basic styles by definition, supplying you with fit suggestions, our top three jeans, and ways to style Read more