Sugar Editorial Picks
Oct 29, 2008 -
The Beckham's can't get enough of Armani's underwear. Or is it the other way around? We all got an eyeful of David's abs and next will be Victoria.
- 10 Comments
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Nov 12, 2007 -
Giorgio Armani is launching his Emporio Armani underwear collection in the US, and he's found the perfect posterman: David Beckham. David has been signed as the global face of the line; his ads were shot in LA late last week and will break in fashion magazines next January.
Emporio Armani underwear has sold in Europe for years, but it will finally launch at Emporio Armani stores in the US next month, followed by the Macy's, Bloomingdale's, and Emporio Armani web sites in January, and in Macy's and Bloomingdale's brick-and-mortar stores come February.
- 24 Comments
Oct 14, 2009 -
Right after it was revealed that Cristiano Ronaldo is taking over David Beckham's Emporio Armani underwear modeling contract, we get more exciting news: 23-year-old hottie Megan Fox — here, sitting front row at Giorgio Armani's Couture show — is set to be the new face, er body, for Emporio Armani Underwear and Armani Jeans. She's taking over from Victoria Beckham. But unlike David and Victoria, Cristiano and Megan won't be appearing together.
- 8 Comments