FabSugar

Fab Flash: Victoria Beckham Strips For Armani

FabSugar — Wed, 29 Oct 2008 12:00:22 -0700

The Beckham's can't get enough of Armani's underwear. Or is it the other way around? We all got an eyeful of David's abs and next will be Victoria. The fashion house just enlisted the force as the face of the Emporio Armani women's underwear campaign.

"Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women's underwear business," said Giorgio Armani The steamy campaign, shot by Mert Alas and Marcus Piggott, will appear worldwide come Spring.
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Fab Flash: David Beckham Strips to Skivvies For Armani

FabSugar — Mon, 12 Nov 2007 09:58:39 -0800

Giorgio Armani is launching his Emporio Armani underwear collection in the US, and he's found the perfect posterman: David Beckham. David has been signed as the global face of the line; his ads were shot in LA late last week and will break in fashion magazines next January.

Emporio Armani underwear has sold in Europe for years, but it will finally launch at Emporio Armani stores in the US next month, followed by the Macy's, Bloomingdale's, and Emporio Armani web sites in January, and in Macy's and Bloomingdale's brick-and-mortar stores come February.

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Megan Fox - Armani Underwear and Jeans Muse

FabSugar — Wed, 14 Oct 2009 10:07:12 -0700

Right after it was revealed that Cristiano Ronaldo is taking over David Beckham's Emporio Armani underwear modeling contract, we get more exciting news: 23-year-old hottie Megan Fox - here, sitting front row at Giorgio Armani's Couture show - is set to be the new face, er body, for Emporio Armani Underwear and Armani Jeans. She's taking over from Victoria Beckham. But unlike David and Victoria, Cristiano and Megan won't be appearing together. Darn! Starting January, you can see Megan's billboards and print ads, which were shot by Mert Alas and Marcus Piggott in LA. Thoughts?