Remember Beyoncé's racy ads for House of Deréon's temporary tattoo line? It's finally here. With all of the buzz surrounding permanent tattoo removal, this would be a smart try-before-you-buy way to see what inking up your spine would be like. Each box is $16, save for the limited-edition deluxe Temptu set ($34). That one includes 24 temporary tattoos, along with a poster "digitally Read more

Beyonce gets to work modeling a tight LBD from her mom’s new clothing line while on a self-imposed break from music. She made a surprise appearance on The Today show this morning during her mom Tina's segment. It's super cute so check it out on PopSugar Rush! Read more

Temporary tattoos are becoming fancier than ever these days, and Beyoncé Knowles is joining in on the action. Beyoncé, along with her mother, Tina Knowles, is set to launch a limited-edition line of Temptu temporary tattoos through their Deréon label. The line's Fall 2010 ad campaign featured images of Beyoncé sporting some serious ink, and the mother and daughter duo wanted to make the Read more

We're thrilled to present our favorite InStyle story here on Fab! The multi-talented Beyonce is the star of the latest ad campaigns for Dereon and House of Dereon, the two lines she designs with her mother Tina Knowles. The singer channels a futuristic biker chick for Dereon’s Fall ads (left), wearing a black sharp-shouldered minidress, tons of oversize jewels, spiky boots and an edgy blond Read more

Beyoncé and mother Tina Knowles have just announced that their House of Deréon and Deréon labels will debut bedding and home furnishings produced by Arrow Home Fashions. “Both Beyoncé and I are huge fans of home furnishings and try to stay on top of this ever-changing market," says Tina. "As someone who has also realized many interior design projects, I am so excited to expand our House of Read more

Beyonce is no stranger to the Nintendo DS — last year she professed her love for the portable console and the beat-based game Rhythm Heaven. Now the superstar is lending her sense of fashion to the gaming world as she partners with Style Savvy to bring five new designs from her House of Deréon collection to virtual fashion boutiques. Players can choose between 16 different designer labels Read more

Beyonce and her mom Tina are busy ladies. Besides launching the Sasha Fierce collection, House of Deréon is designing a collection of day dresses for Spring. There will be a few dress and jacket ensembles, as well as jumpsuits in materials like washed rayon, silk, sateen, and spandex knit. "Beyoncé and I have had several occasions where we have meetings all day and don’t have time to run and Read more

Beyonce's alter ego, Sasha Fierce, is making her way into the fashion industry with a new juniors clothing line called Sasha Fierce for Deréon. "The line really exudes a different side of my personality, which I am grateful that I can express," said Beyonce. The collection, codesigned with her mother, Tina Knowles, includes clothing, handbags, footwear, eyewear, lingerie, and jewelry — all Read more