Fab Ad: Gisele for Ipanema

FabSugar — Tue, 18 Sep 2007 13:00:22 PDT

A good chunk of Gisele's fortune comes from the Brazilian shoe line she does on the side of all her modeling work: Ipanema. Her newest addition to the Ipanema collection benefits the "Y Ikato Xingo" effort, which aims to preserve the sacred waters of the Xingu River. Here is the latest ad campaign, and since the shoes are so water-centric, it takes the theme and runs with it: Gisele is "wearing" a dress made of water. How cool is that?! Though the shoes themselves aren't very high fashion, they look functional and are for a good cause. Plus, Gisele looks beautiful, as always, and her long flowing mane goes well with the flow of the water. Do you agree?

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Fab Flash: Gisele Y Ikatu Xingu Footwear Collection

BellaSugar — Thu, 22 Mar 2007 06:23:33 PDT

Since 2001, Gisele's footwear line called Ipanema has sold over $100 million dollars worth of sandals! The line is inspired by the legends of the Brazilian Indian people and the sandals are now available in Malaysia.

However, instead of just celebrating these legends, it has been reported that the shoe manufacturer, Grendene, has decided to help them too.

The Kisedje Indians have a campaign called "Y Ikato Xingu" which is aimed at preserving the waters of the Xingu River and the forests that protect this sacred and necessary water. Portions of the profits from the footwear will be donated toward the campaign.

This new collection of shoes comes from a graphics workshop that began in April, which gave the Kisedje's and Gisele a chance to create a unique product.

Gisele is responsible for handpicking the tribal images found on the inner-soles of each of the sandals within this collection, which includes footwear for women, children and babies.

So Gisele is a supermodel and philanthropist? She sure makes it hard to hate her!

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