Predicted to be the new "it" perfume by people in the know, Rumeur by Lanvin is back for its third launch within the last 72 years. The original fragrance debuted in 1934, was discontinued in 1971, then relaunched in 1979 before being discontinued again in 1982. The new, modified scent was developed by perfumer Francis Kurkdjian of the frangrance company Takasago and Lanvin creative director Read more