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Fab Ad: H&M, Holiday '09

FabSugar — Mon, 23 Nov 2009 09:00:22 -0800

Check out Sasha Pivovarova, Missy Rayder, and Malgosia Bela in their holiday best . . . H&M holiday best to be precise. The retailer's latest ads share the best of both worlds: jolly and sexy. These noir getups, especially Missy's, are stunning, but I also love the cozy knits. And isn't that what the holidays are all about - going from comfy, festive loungewear to all-out-fabulous, then back to those cozy pajamas? I can't wait! What do you think of these latest?

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Do You Even Wear Sunglasses?

FabSugar — Mon, 16 Mar 2009 13:00:22 -0700

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Fab Ad: Tommy Hilfiger Spring '09

FabSugar — Mon, 09 Mar 2009 06:00:22 -0700

We can always count on Tommy Hilfiger for a patriotic ad campaign. For Spring '09, the designer branched out from the usual iconic American landscapes and showed us his love for urban city life. “This campaign is slightly more upbeat than seasons past and shows a renewed optimism and attitude about the brand,” said the brand's VP of global marketing, Avery Baker.

Shot at various locales in LA such as Malibu and Sunset Strip, models Shannan Click and Missy Rayder look fresh and carefree wearing Hilfiger's palette of red, white, and blue. The occasional pops of yellow are a warm addition and I'm loving Tommy's crisp cuts. The models' cherry red lips and Hollywood shades are also a nice touch. Americana looks easy and fun through Tommy's eyes. What do you see?

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Look Book Love: Alexander Wang Spring '09

FabSugar — Wed, 21 Jan 2009 10:00:22 -0800

Check out Alexander Wang's seamless transition from the runway to real life. For his Spring '09 look book, Wang chose model Missy Rayder to show off his sizzling collection of clothing and handbags. Missy's the perfect match for our 2008 designer of the year. Her tomboy aesthetic goes perfectly with Wang's hard-edged offerings.
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Do You Prefer Being a Wallflower or Standing Out in a Crowd?

FabSugar — Tue, 18 Nov 2008 05:00:22 -0800

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Fab Ad: Gap Holiday Collection

FabSugar — Fri, 14 Nov 2008 07:00:22 -0800

No one captures the holiday spirit quite like the Gap. It always manages to gather 'round the most adorable celebrities and models for its colorful holiday collection. This time around, sisters and models Frankie and Missy Rayder, (left), Mary-Louise Parker, Milla Jovovich, Jennifer Hudson, Jason Bateman, Rainn Wilson, and more are all part of the fun. Milla and Jason even brought their kids along for the ride. Aw! Argyle sweaters, cardigan dresses, stripe scarves, cozy hoodies - they all look so good wrapped around the stars, especially Twilight hottie Cam Gigandet. Do you dig the latest Gap ads?

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On Our Radar: H&M Delves Into Fashion TV

FabSugar — Thu, 06 Nov 2008 07:00:22 -0800

You're probably already overwhelmed by your TiVo list, but what's one more show? When you have a few minutes, be sure to catch H&M's new Fashion TV. Currently there are two videos (it's a twice-monthly program). The first one is about the Comme des Garçons collaboration and it features model Missy Rayder (left) and The Sartorialist Scott Schuman. The second is a fun and useful knitwear style guide. You can also sign up to receive notification when new videos go live. Fab!