More from Mary-Kate and Ashley's Brit-inspired Olsenboye Fall line — People Jason Wu to launch leather goods — Vogue UK Six sneaky tips for an A-list outfit — Refinery 29 New on Net-A-Porter today — Red Carpet Fashion Awards 21 great Summer work dresses under $75 — The Budget Fashionista Five instantly slimming night-out pieces — Lucky School of Valentino — Vogue Daily The Read more

Under the Chanel shopping spell — Modelinia Stéphane Rolland Fall Couture — Red Carpet Fashion Awards Jenna Dewan Tatum turns jewelry designer to fight the exotic skin trade — People The five coolest looks from Alexa Chung's Madewell collab — Lucky Candy Pratts Price reports fashion from Bogotá — Vogue Daily Rebecca Taylor premieres a new short film — The Cut Karl Lagerfeld to Read more

The recent JC Penney NYC bash was one helluva party, but it was also a chance at a sneak peek of Olsenboye's fresh Spring crop. Mary-Kate and Ashley Olsen are continuing to serve up youthful, vivacious, and inexpensive pieces, as shown below. Graffiti tees, bouncy skirts, denim jackets, and cool bags are on the horizon. What's more, Olsenboye is going to advertise for the first time during Read more

The Row Spring/Summer 2010 look book — Nitrolicious Alber Elbaz art directs for Vogue Brazil December 2009 — Fashionologie Zac Posen for Target includes a convertible prom dress — Racked Last minute gift ideas: straight from the designers — Lucky Nine costume designer prevented Fergie from "flying out" of her corset — The Cut Habillées with Mlle. Agnès — Fashionista Flaunt Read more

Mary-Kate and Ashley's new line, Olsenboye, dropped at JCPenney stores and jcp.com today. The prices are low to begin with, but a lot is even further on sale. Plaid shirts, casual tees, tie-dye bags, and ruffled shoes are just some pieces the twins dreamed up for their junior fans. You'll notice, the peace sign is a major motif. Shop away. See some of our favorite pieces. Read more

Steve Madden collaborated on the Elizabeth and James footwear collection, so it's no surprise the brand has teamed up with Mary-Kate and Ashley Olsen's new venture, Olsenboye. The shoe company is set to produce a collection of footwear and accessories that include suede flats, canvas sneakers, slouchy plaid handbags, and small bucket bags. Starting this Friday, Nov. 6, you can get your Olsenboye Read more

On to the next. The rumors are true: Mary-Kate and Ashley Olsen are launching a juniors line for JCPenney. Olsenboye makes total sense: the sisters began their retailer endeavors in the junior market — it's not to be forgotten. The line will debut in 600 stores in February, but an innovative marketing campaign will kick off today for three days via an Olsenboye “treat truck” cruising Read more