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On Our Radar: Banana Republic's New Look

FabSugar — Thu, 23 Oct 2008 10:00:22 -0700

With the help of its newly appointed creative director, Simon Kneen, Banana Republic has thrown out its buttoned up style for a cool, modern look. “The structure [of the clothes] was looking a bit dated,” Kneen said. “We’re trying to get things loosened up.” His debut Spring collection for the retailer is filled with sustainable fabrics and fashion-forward silhouettes - we love it all.

The collection boasts Keen's view on Banana's classic staples. Trench coats have been updated in silky fabrics while dresses stay loose and fluid. The color palette has been revamped with light hues of khaki, slate gray, ivory, and white. What a refreshing way to look at Spring. What say you?

To see lots more looks from Banana Republic, read more.

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Fab Ad: Banana Republic, Fall '09

FabSugar — Mon, 10 Aug 2009 09:00:22 -0700

Banana Republic is no stranger to using real-life artists in its ad campaigns. For Fall, the retailer has recruited a crop of young Hollywood actresses: Nicole Fiscella, Lauren Ambrose, Krysten Ritter, and Florence Faivre. Not pictured but also part of the campaign are actors Chris Messina, Scott Speedman, and Juan Diego Botto. The focus is on the white shirt, chinos, suits, denim, and trench coats. But print isn't the only place you'll be seeing this group. "The actors were chosen originally because we wanted to authentically capture a campaign grounded in film," said Simon Kneen, creative director and executive vice president of Banana Republic. Cool. What do you think of the cool cast?

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On Our Radar: Banana Republic Goes Green

FabSugar — Fri, 16 Jan 2009 14:00:22 -0800

We're all for sustainability at Fab, so when we heard Banana's going green with its new Heritage collection, we had to let you in on the details. "Sustainability is the new luxury," said executive vice president of design Simon Kneen, who describes the collection, seen left, as "signature sportswear for the really modern attitude."

The Heritage collection, ranging from $39 to $150, is made out of organic cotton, soy silk, and bamboo. The gorgeous, eco-friendly line debuts this Summer. On another note, the company has also started using more recycled materials and changing treatment processes so its laundry facilities can comply with the Business for Social Responsibility's clean water guidelines. Awesome - go Banana!

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