Simply Fab: Viktor & Rolf Rosé Sauvage

FabSugar — Fri, 09 Nov 2007 03:00:22 PST

Viktor & Rolf, the Dutch designers well-known for turning things upside down, have lent their unique abilities to Rémy Cointreau's Champagne house Piper Heidsieck to create Viktor & Rolf Rosé Sauvage.

In true V&R style, the champagne bottle's bottom becomes its top, and its back becomes the front. The accompanying ice bucket and champagne flutes share a similar illusion, with the flute turning upside down into a cocktail glass. What a cool idea!

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Viktor & Rolf Want to Titillate You With a Magic Fountain

Miriam Lacey — Fri, 20 May 2011 06:00:41 PDT

Fragrance commercials have long been the preserve of creative madness, and the latest (and certainly one of the most frenetic) entry to the bunch is this new spot. It's for Viktor & Rolf's Enchanted Fountain, which is basically a huge tank full of Flowerbomb that lets you refill your flacon in a department store.

I love V&R's sense of whimsy, and they're masters of promotion; they even created a travel kit for KLM that looks just like one of their dapper little bow ties and contains a branded toothbrush, lip balm, face cream, and other travel treats. Do you like their approach to branding? And if you're a Flowerbomb fan, would you top up your atomizer at this fantastical "fountain"?