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Fab Flash: Brands Choose YouTube to Spread the Word
Your favorite brands - Ralph Lauren, Gap (pictured), Victoria's Secret, Calvin Klein, Adidas and more - have all recently turned to YouTube to let young consumers know about their products via videos, commercials, behind-the-scenes, footage and fashion shows.
Although traditional media like TV, radio and print still dominate the advertising world, there has been a growth in the online advertising market and it shows no sign of stopping. Case in point: online ads accounted for 5.8 percent of the $285.1 billion spent on advertising in the U.S.
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FABTV: 311 "Amber"
One of the commenters on a YouTube upload of this video said it exactly: "Definately one of the best chillin songs ever made." Yes, I'm aware definitely is spelled wrong, that's verbatim folks. Double yes, this song is super chill.
FABTV: Cindy as Dennis
Here at Fab we're always reminiscing about MTV's House of Style. For you youngins who may not know what I speak of (gasp), it was MTV's '90s fashion TV show that included snippets of fashion shows, models, news, designers — totally fun stuff. The best part was Cindy Crawford played host for most of it, later hosts included Rebecca Romijn, Shalom Harlow, and Amber Valletta.
Fab Gift Guide: Co-Worker Confidante
Happy hour. You're on. Dishing in the elevator.
FABTV: Chanel Iman TV
Chanel Iman fans, how lucky are we? The model has joined YouTube and is bringing us Chanel Iman TV so we can get to know her better. So far, she's made five short videos that provide a candid glimpse into her life and fun personality.Friday Fab News Roundup!
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- Charlize Theron: "I need lust as well as love" — Daily Mail
- In Milan, All Masculinity, No Pretense — New York Times
- On NY time — Vogue UK
- Lily Cole talks about fashion, academia, and the Dalai Lama — Times UK
- JC Penney faults fake ad on YouTube — WSJ
- A shoe win — Vogue UK
- It's just politics — FWD
- How to get ready for bikini season — Times UK
- Adding more luxury to casual sportswear — IHT
- MGMT + Gucci — Nylon
- Maria Sharapova's on-court style statement — Marie Claire UK
- Giambattista Valli Enters Bridal — WWD
Fab Flash: American Eagle + New Media
Clothes are no longer American Eagle's sole interest. In looking for new ways to connect with their customer, AE has decided to develop original entertainment content through ae.com, YouTube, Myspace, Facebook, and television.
Everything from music, comedies, reality programming and dramas are in the cards, but the first project is a 12-episode series, It's a Mall World, directed by Milo Ventimiglia.
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