FabSugar

Olsenboye Available Today, Already on Clearance!

FabSugar — Fri, 06 Nov 2009 15:00:22 -0800

Mary-Kate and Ashley's new line, Olsenboye, dropped at JCPenney stores and jcp.com today. The prices are low to begin with, but a lot is even further on sale. Plaid shirts, casual tees, tie-dye bags, and ruffled shoes are just some pieces the twins dreamed up for their junior fans. You'll notice, the peace sign is a major motif. Shop away.

See some of our favorite pieces.

Steve Madden Makes Shoes and Bags For Olsenboye

FabSugar — Tue, 03 Nov 2009 10:01:40 -0800

Steve Madden collaborated on the Elizabeth and James footwear collection, so it's no surprise the brand has teamed up with Mary-Kate and Ashley Olsen's new venture, Olsenboye. The shoe company is set to produce a collection of footwear and accessories that include suede flats, canvas sneakers, slouchy plaid handbags, and small bucket bags. Starting this Friday, Nov. 6, you can get your Olsenboye on at jcp.com and in 50 JCPennney stores. Look out for a full launch for Spring.

To see Olsenboye's suede flats, read more

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Source

Mary-Kate and Ashley Olsen Launch Olsenboye For JCPenney

FabSugar — Mon, 26 Oct 2009 08:48:58 -0700

On to the next. The rumors are true: Mary-Kate and Ashley Olsen are launching a juniors line for JCPenney. Olsenboye makes total sense: the sisters began their retailer endeavors in the junior market - it's not to be forgotten.

The line will debut in 600 stores in February, but an innovative marketing campaign will kick off today for three days via an Olsenboye “treat truck” cruising around NYC selling clothes and giving out cupcakes, balloons and pins. The Olsen’s will be making a surprise appearance on one of the three days. As well, empty racks in 50 high-profile stores will be covered in Olsenboye samplings. Come Nov. 6, Olsenboye will be sold on jcp.com and in those 50 stores, including the Manhattan flagship, for a limited time. Updates and a teaser video can be viewed on Olsenboye.com.

The retail prices will range $20 to $50 for casual sportswear and accessories that includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. Super cool: it will dabble in travel-inspired mini collections, each reflecting the looks and trends of different cities.

What does Ashley say about the news: “Mary-Kate and I watch current trends and see our partnership with JCPenney as an opportunity to add something unique to the marketplace, especially in the current retail climate. Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices.”

To see a couple more looks from Olsenboye, the sisters in NYC today, and the Olsebboye van, read more.

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Source and INFDaily.com

Olsens Expand The Row Via Eyewear

FabSugar — Tue, 13 Oct 2009 09:44:59 -0700

Clothing. Check. Footwear. Check. Jewelry. Check. Now Mary-Kate and Ashley Olsen are also adding sunglasses to their growing fashion empire. Fabulous. Come Spring, you'll be able to purchase four styles of sunglasses retailing from $325 to $390: a metal aviator pair, vintage-style brow-line shades, an oversize square shape, and a '60s-inspired round frame. "We're testing the market first and obviously these are four very different silhouettes, so we're seeing what people are responding to and we'll open up a couple more silhouettes for Fall," Ashley Olsen said. Look for the Spring styles at Bergdorf Goodman and Barneys New York.

To see two styles of eyewear from The Row, read more

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Fab's Fashion Night Out!

FabSugar — Fri, 11 Sep 2009 14:13:36 -0700

While Pop was chatting it up with Gwen Stefani, I was doing what Fashion's Night Out was supposed to do - shopping! And gallivanting and celeb-spotting. You ready for my FNO adventure? My fellow fashion junkie friend and I started at Bergdorf Goodman where many fashion festivities were going on. Along the way I saw Rachel Bilson and Hayden waiting for their car in front of their hotel - I said hi to her but don't think she remembered me from when I interviewed her at Brian Reyes's show last Fashion Week. Moving on, as expected, there was a line to get into the department store, and it was a madhouse inside. I spotted jewelry designer Philip Crangi on the way in; it's hard to miss him, he looks like a pirate. We went straight to the shoe department where we fawned over Balmain boots, Giuseppe Zanotti lovers, awesome Alaia's, and Chanel flats. We quickly decided to leave the Bergdorf madness, but stopped at the M.C.L jewelry counter and said hi to model cutie Karlie Kloss on the way out.

To hear about my epic fashion night out and to see lots more FNO pics,

We dashed down to Soho - my main goal of the night was the Intermix party where Sienna and Savannah Miller were hosting. The streets were alive with fashion! I had to pop into J.Crew (conveniently located across the street from Intermix) where I bought a super-cute long gold jeweled mushroom pendant.

Intermix was the place to be, with an ultra-fashion-y crowd and cool '80s tunes. Someone asked us if it was true Rihanna was supposed to come and before I knew it flashes were frenzied and there she was. We were actually in line for the bathroom when this happened and her and her posse came right towards us hence my super-close picture of her. She was incognito chic in a black wraparound-hooded dress and insane Grace Jones-esque shades and crimson lips. She posed for pics with a subtle smile on her face, the crowd was mesmerized. What a cool surprise! But where's Sienna?

There she is, sis in tow. But Sienna's hosting wasn't nearly as impressive as Rihanna's - the Millers sisters were outtie, they didn't even stay for champagne. Wha? We had a dinner date at Indochine at 11p.m., but along the way my friend bought a pair of fly boots from Steven Steve Madden and I scored a glam rockin' purple sequin blazer from Topshop. They aren't online, so I can't show you, but they're dope and we did our economy-stimulating part of the evening. Done and done.

Cruising into Indochine was unreal. Iman was in the first booth, post-bartending at Barneys Mary-Kate and Ashley Olsen were in the next, and models Lily Donaldson and Daria (Daria!) Werbowy were smoking cigarettes another booth away. Can you say awesome? We met up with fellow bloggers Faran from Nylon and Britt from Fashionista and gobbled up wonderful exotic fare. At one point I was in the bathroom with Iman and totally froze - her beauty is unreal. I headed home and had sweet dreams of fashion - goodnight Fashion's Night Out!

Don't forget to check out all of our New York Fashion Week coverage and follow my Fashion Week adventures on Twitter!

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Check Out Our Footage of Olsens, Posh and More From Fashion's Night Out!

Molly — Fri, 11 Sep 2009 10:31:02 -0700

New York Fashion Week is underway and last night's hugely star-studded Fashion's Night Out event got it off to an amazing start! Our editors were there to grab some footage of the night's craziness including Victoria Beckham, Gwen Stefani, Anna Wintour, Mary-Kate and Ashley Olsen. Watch our PopSugar Rush Fashion's Night Out special to get a taste of the action!

Freaky or Fabulous: Ashley and Mary-Kate's Laced Ears

FabSugar — Mon, 31 Aug 2009 12:00:22 -0700

Girls just wanna have fun. That's exactly what Ashley and Mary-Kate did this past weekend at the Opening Ceremony reception in Japan, when they paired Maison Michel's laced ears with their LBDs - was Madonna on to something? Check out Ashley donning quirky lace Mickey Mouse ears with an LBD from The Row collection, cream coat, Ralph Lauren tortoise sunglasses, studded sandals, and funky red handbag - both from Prada.

Mary-Kate complemented her rabbit ears with a ruffly Toga frock, Prada ankle wrap platforms, and a studded bag from the same designer. No doubt, the two are known for their unique style - play this game to see if you can tell the two apart - and kudos to them for making fashion fun. What do you make of their latest fashion statement?

Which Olsen Was More Fab at Holt Renfrew - Mary-Kate or Ashley?

FabSugar — Wed, 26 Aug 2009 12:00:22 -0700

Mary-Kate and Ashley Olsen stopped by Holt Renfrew in Toronto to support their line, Elizabeth and James. Maximalist Mary-Kate sported a silky LBD, cinched with a belt, and finished with jeweled mules. Surprisingly, she kept her jewelry to a minimum. Minimalist Ashley wore white-cuffed shorts, a gray sweater, a couple necklaces, and studded T-strap sandals. Both sisters stay true to their style, but which Olsen is more Fab?

SJP, Ashley Olsen, and Donna Remind You to Shop

FabSugar — Wed, 26 Aug 2009 10:08:05 -0700

You don't need to live in a participating city to support Fashion's Night Out on Sept 10. All you have to do is continue doing what you love: shop. Let this PSA featuring designers and celebrities such as Sarah Jessica Parker, Anna Wintour, and Alexander Wang remind you how important it is for everyone to participate - especially in times like these. Like SJP says, "Shop for good." The good of helping over 175,000 people in NYC alone keep their jobs, so they can provide for themselves and their families. If Mary-Kate and Ashley can take timeout to support the cause, I know you can, too. Check out the captivating public service announcement and shop for a cause! You know I will . . .

Trend Alert: Silky Boyfriend Shirts

FabSugar — Mon, 13 Jul 2009 13:00:22 -0700

This is how Ashley Olsen does Summer. Itty-bitty denim cut-offs, retro footwear - clogs! - and a silky boyfriend shirt. We've moved past boyfriend jeans folks, it's on to that tousled, just-left-my-man's-place, vibe. If you ask me, boyfriend shirts are more flattering than boyfriend jeans anyway. With this borrowed-from-the-boys style you can leave a couple buttons undone, roll the cuffs, and sexily have your shirt blow in the wind.

Rag & Bone Shirred Boyfriend Shirt - $285.00	Stella McCartney Boyfriend Shirt - $845.00
Silk button-down shirt - $58.00	Marion Collared Shirt - $139.00
Splendid Button Down Shirt - Mud - $128.00	Button Down Silk Shirt - $69.00
Pull-over shirt - $58.00	Rag & Bone Shirred Boyfriend Shirt - $295.00
Kimberly Taylor - $220.00	Splendid "Boyfriend" Striped Shirt - $128.00