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Fab Ad: Bally, Spring '10

FabSugar — Tue, 29 Dec 2009 04:00:08 PST

Christy Turlington is back for another stunning season with Bally. For Spring '10, the brand paid tribute to its Swiss roots with an ad shot by Raymond Meier featuring the Swiss Alps - so serene. Christy pops against the white backdrop in Bally's draped orange gown and lusty peep-toe booties designed by creative director Brian Atwood. Of course, all while looking perfectly tanned and toned. Beautiful, yes, but kind of boring?

Fab Ad: Bally Spring '09

FabSugar — Mon, 05 Jan 2009 14:00:08 PST

For his first ad campaign as creative director of Bally, designer Brian Atwood chose to work with supermodel Christy Turlington. And why not? She's still got what it takes. Mario Sorrenti snapped Christy and male model Oriol Elcacho as a sophisticated and nonchalant couple lounging poolside in Miami Beach. Nice. The vivid colors of the lawn chair, the crisp green grass, and blue pool water serve as a happy background for Atwood's slick shoes. Do you approve of the outcome or should Atwood have gone another direction?

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Sneak Peek! Brian Atwood Brings Life to Bally

FabSugar — Fri, 28 Mar 2008 07:00:22 PDT

Many may have the Midas touch, but shoe designer Brian Atwood has the sexy touch . . . and as far as I'm concerned, that's more priceless.

Atwood is now bringing his magic to Bally's women's footwear. The way he sees it, he's providing "fresher, easy luxury." He dug deep into the 157-year-old Bally archives for inspiration. The Spring/Summer collection incorporates metal-framed heels and platforms from the '40s. I'd love to scoop up all of his sexy creations.

To see more jaw-dropping creations from Brian Atwood for Bally,

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