On Our Radar: Gap Announces Fall Campaign Lineup, Including Liv Tyler

FabSugar — Mon, 05 May 2008 04:00:08 -0700

Gap has long been known for choosing an eclectic mix of well-known A-listers and up-and-comers to star in their advertising campaigns. I already informed you about Ginnifer Goodwin's involvement in the upcoming Fall campaign, but the list goes on and on.

Actors Liv Tyler (who has modeled for the brand before, left), Hugh Dancy, Fabcon Clemence Poesy, Catalina Moreno, Edgar Ramirez, and photographers Scott Schuman (The Sartorialist) and Ryan McGinley are also featured in the ads, which will launch this Summer.
Rounding out the list are Marchesa designer Georgina Chapman, Fab Face Chanel Iman, screenwriter David Benioff, Visionaire founder Cecilia Dean, and Misshapes DJ Leigh Lezark.

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Fab Ad: Gap Fall '08

FabSugar — Tue, 12 Aug 2008 14:00:22 -0700

I will always love the Gap. I mean, cotton basics? Cozy knits? Preppy staples? Oh, and I love their lip balm. Change is already underway at the company, with Patrick Robinson as head designer under the gun. This Fall campaign, shot by Mikael Jansson, is quintessential Gap - black and white, laid-back poses, American inspired. But the cast and the styling are fresh.
The idea behind the campaign is to “Create Your Own GAP” by mixing and matching classic pieces to create an outfit all your own. The celebrities and models are styled to suit their personal tastes, and the list is vast: Liv Tyler, Georgina Chapman of Marchesa, Fabcon Clemence Poesy (pictured here), Ginnifer Goodwin, Catalina Sandino Moreno, Scott Schuman (of The Sartorialist), Cecilia Dean (cofounder and editor, Visionaire), models Chanel Iman and Lily Donaldson, and more. This exhibits a cooler, more undone Gap with a focus on fashionable, functional garb. Are you impressed?

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