Sugar Editorial Picks
Apr 28, 2009 -
David Beckham — fútbol and our personal favorite Armani underwear extraordinaire — has opened up another area of expertise —fashion designer. Following in the stylish footsteps of his wife's popular dress collections, David took the initiative and approached James Bond, owner of cult sneaker boutique, Undefeated, on a design collaboration. The result?
- 5 Comments
Nov 12, 2007 -
Giorgio Armani is launching his Emporio Armani underwear collection in the US, and he's found the perfect posterman: David Beckham. David has been signed as the global face of the line; his ads were shot in LA late last week and will break in fashion magazines next January.
Emporio Armani underwear has sold in Europe for years, but it will finally launch at Emporio Armani stores in the US next month, followed by the Macy's, Bloomingdale's, and Emporio Armani web sites in January, and in Macy's and Bloomingdale's brick-and-mortar stores come February.
- 24 Comments
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Oct 29, 2008 -
The Beckham's can't get enough of Armani's underwear. Or is it the other way around? We all got an eyeful of David's abs and next will be Victoria.
- 10 Comments
Oct 14, 2009 -
Right after it was revealed that Cristiano Ronaldo is taking over David Beckham's Emporio Armani underwear modeling contract, we get more exciting news: 23-year-old hottie Megan Fox — here, sitting front row at Giorgio Armani's Couture show — is set to be the new face, er body, for Emporio Armani Underwear and Armani Jeans. She's taking over from Victoria Beckham. But unlike David and Victoria, Cristiano and Megan won't be appearing together.
- 9 Comments
May 06, 2009 -
My guess is, if asked what her favorite types of bottoms are, Victoria Beckham would say form-fitting leggings. The posh lady, who just released a new set of steamy Armani underwear ads, wore leggings — not just any leggings, black Swarovski crystal beaded leggings, to the Macy's NYC unveiling of her billboard. She kept herself rather simple in an Emporio Armani black fitted tuxedo jacket with beaded shoulders and black platform shoes.
- 21 Comments
Dec 18, 2008 -
This year a handful of ballsy designers, celebrities, and industry insiders broke free from their comfort zones and undertook revolutionary projects. Diane von Furstenberg created a Wonder Woman of a collection, Viktor & Rolf broke runway tradition, and Barneys New York's Simon Doonan tied the knot . .
- 3 Comments
Mar 17, 2008 -
After the success of David Beckham for Emporio Armani Underwear, Calvin Klein has gone back to its roots and named its newest celebrity underwear model: Eva Mendes.
She will follow in the footsteps of Mark Wahlberg, Hilary Swank, and Djimon Hounsou, and also be the face of a new unnamed Calvin Klein fragrance. The ads debut this Fall, and will likely feature Eva wearing little more than she did for her PETA ad.
- 18 Comments