FabSugar

David Beckham, Hot Fútbol Player, Model, and Clothing Designer!

FabSugar — Tue, 28 Apr 2009 11:00:22 -0700

David Beckham - fútbol and our personal favorite Armani underwear extraordinaire - has opened up another area of expertise -fashion designer. Following in the stylish footsteps of his wife's popular dress collections, David took the initiative and approached James Bond, owner of cult sneaker boutique, Undefeated, on a design collaboration. The result? A Fall men's collection for Adidas Originals by Originals. The classic-American clothing collection includes leather, cashmere, and silk fabrics. The footwear collection is inspired by Adidas's iconic kicks. Sadly, David will not personally model since he already has an endorsement contract. Victoria is pretty busy herself - she's set to unveil her second Armani ad in NY next week - but we're sure she'll make time to celebrate her hubby's latest venture!

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Fab Flash: David Beckham Strips to Skivvies For Armani

FabSugar — Mon, 12 Nov 2007 09:58:39 -0800

Giorgio Armani is launching his Emporio Armani underwear collection in the US, and he's found the perfect posterman: David Beckham. David has been signed as the global face of the line; his ads were shot in LA late last week and will break in fashion magazines next January.

Emporio Armani underwear has sold in Europe for years, but it will finally launch at Emporio Armani stores in the US next month, followed by the Macy's, Bloomingdale's, and Emporio Armani web sites in January, and in Macy's and Bloomingdale's brick-and-mortar stores come February.

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Fab Flash: Victoria Beckham Strips For Armani

FabSugar — Wed, 29 Oct 2008 12:00:22 -0700

The Beckham's can't get enough of Armani's underwear. Or is it the other way around? We all got an eyeful of David's abs and next will be Victoria. The fashion house just enlisted the force as the face of the Emporio Armani women's underwear campaign.

"Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women's underwear business," said Giorgio Armani The steamy campaign, shot by Mert Alas and Marcus Piggott, will appear worldwide come Spring.
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Megan Fox - Armani Underwear and Jeans Muse

FabSugar — Wed, 14 Oct 2009 10:07:12 -0700

Right after it was revealed that Cristiano Ronaldo is taking over David Beckham's Emporio Armani underwear modeling contract, we get more exciting news: 23-year-old hottie Megan Fox - here, sitting front row at Giorgio Armani's Couture show - is set to be the new face, er body, for Emporio Armani Underwear and Armani Jeans. She's taking over from Victoria Beckham. But unlike David and Victoria, Cristiano and Megan won't be appearing together. Darn! Starting January, you can see Megan's billboards and print ads, which were shot by Mert Alas and Marcus Piggott in LA. Thoughts?

Victoria Beckham in Armani Swarovski Crystal Leggings: Love It or Hate It?

FabSugar — Wed, 06 May 2009 14:00:22 -0700

My guess is, if asked what her favorite types of bottoms are, Victoria Beckham would say form-fitting leggings. The posh lady, who just released a new set of steamy Armani underwear ads, wore leggings - not just any leggings, black Swarovski crystal beaded leggings, to the Macy's NYC unveiling of her billboard. She kept herself rather simple in an Emporio Armani black fitted tuxedo jacket with beaded shoulders and black platform shoes. When there's a huge poster of yourself in lingerie in the background, it's smart to not upstage it with loud clothes. Crystal leggings are on the rise - how do you feel about Victoria's?

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Best of 2008: Fashion Trailblazers

FabSugar — Thu, 18 Dec 2008 13:00:22 -0800

This year a handful of ballsy designers, celebrities, and industry insiders broke free from their comfort zones and undertook revolutionary projects. Diane von Furstenberg created a Wonder Woman of a collection, Viktor & Rolf broke runway tradition, and Barneys New York's Simon Doonan tied the knot . . . with his boyfriend! But that's just the tip of the iceberg. Read on.

Viktor & Rolf sparked a new virtual runway trend.
Rihanna became the Gucci/UNICEF spokeswoman.
Vogue Italia published its first ever, all-black issue.
Simon Doonan married longtime beau Jonathan Adler.
Victoria Beckham did it all. She created a dress collection, judged Project Runway Season Four's finale, modeled for Marc Jacobs, and signed a deal with Emporio Armani underwear campaign.

To see more fashion trailblazing acts of 2008, read more

Diane von Furstenberg created a Wonder Woman collection, a comic book, launched her "Women We Can" campaign, and hosted a fabulous post-show dinner at New York Fashion Week where yours truly witnessed the action first hand.
Net-a-Porter sold Halston's comeback collection the day after the show, signed an exclusive deal with London house Preen, and created a limited-edition trend book.
Karl Lagerfeld staged another elaborate collection and created a Chanel mobile art pavilion.
Gwyneth Paltrow did a mini movie with Tod's and launched a lifestyle website, Goop.Cute!
The controversial April Vogue cover with Gisele Bundchen and LeBron James was accused of racially stereotyping.
The 2008 Costume Institute Gala went superhero on us.
CFDA made major strides. It announced its fashion award winners (Congrats Womenswear Designer of the Year Francisco Costa for Calvin Klein), backed the model health issue, gave Alexander Wang the 2008 CFDA/Vogue Fashion Fund award, and threw two huge events: 2008 CFDA Awards in June, and 2008 CFDA Awards in November.

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Fab Flash: Eva Mendes For Calvin Klein Underwear

FabSugar — Mon, 17 Mar 2008 11:00:22 -0700

After the success of David Beckham for Emporio Armani Underwear, Calvin Klein has gone back to its roots and named its newest celebrity underwear model: Eva Mendes.

She will follow in the footsteps of Mark Wahlberg, Hilary Swank, and Djimon Hounsou, and also be the face of a new unnamed Calvin Klein fragrance. The ads debut this Fall, and will likely feature Eva wearing little more than she did for her PETA ad.

Her appointment coincides with the launch of Seductive Comfort, a line focused on addressing intimates for women with fuller figures and bust lines. Keeping this in mind, as Calvin Klein President Tom Murry put it: "When we looked at the talent, Eva was right." And that's that.

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