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Fab Flash: Kimora Lee Simmons Unveils Her Fabulosity
In an attempt to get in with the in crowd, JCPenney has teamed up with Baby Phat founder Kimora Lee Simmons, in launching her exclusive juniors line, Fabulosity. The brand will encompass the same trendy elements as its sister label but at lower price points, between $29 to $108, in comparison to Baby Phat's $30 to $200 range.
"The Fabulosity girl is fun, fashionable and chic, but she doesn't want to spend her last penny on something to wear.
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