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Fab Ad: Louis Vuitton Core Values Campaign Featuring Francis and Sofia Coppola

FabSugar — Wed, 11 Jun 2008 08:00:11 -0700

The newest addition to Louis Vuitton's core values campaign features prestigious filmmaker Francis Ford Coppola and his daughter Sofia sitting in the countryside of Buenos Aires. Shot by Annie Leibovitz, the ad, which is the fifth in its series of exceptional people, depicts Francis sitting with script in hand, taking on an engaging conversation with his beautiful daughter. Amongst all the picturesque scenery, a Louis Vuitton bag is nonchalantly thrown into the mix.

All of this natural scenery is nice but has me wondering: What does it all mean? Pietro Beccari, Louis Vuitton Senior VP of Communication and Marketing, explains it best: "This beautiful visual is a significant new addition to the core values campaign. Not only does it capture the unique quality of a father-daughter relationship, in which both are enriched by a shared experience, but it also evokes the heritage of Louis Vuitton with its suggestion of know-how being passed from one generation to the next." As well, the company is making a donation to The Climate Project on behalf of the famous father and daughter duo. Does this ad pull at your heartstrings?

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On Our Radar: Sofia and Francis Ford Coppola for Louis Vuitton

FabSugar — Fri, 25 Apr 2008 14:00:22 -0700

The newest additions to the Louis Vuitton Core Values Campaign, which has featured the likes of Keith Richards, Steffi Graf, and Andre Agassi so far, are Sofia and Francis Ford Coppola.

The father-daughter directing duo recently posed for Annie Leibovitz in Argentina as part of the brand's mission to underscore its historical roots in luggage and travel. I can't wait to see what the finished product looks like; I haven't seen Fabcon Sofia model in a while!

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Fabcon: Sofia Coppola

FabSugar — Wed, 26 Sep 2007 03:00:22 -0700

Sofia Coppola's style can best be described as unfussy, cool and classic. We are talking about one of Marc Jacob's muses here (lucky!). While one may point out she wears a lot of black, 'tis true, but so do other icons such as Kate Moss and Diana Vreeland. Black is one of the truest colors of fashion, and as every woman knows, it's slimming too. But I just love it when Sofia does play with color; it's usually in the form of bolds such as red or pink, or understated with off-white.

The daughter of legendary filmmaker Francis Ford Coppola, Sofia is talented in other areas than fashion. She is an accomplished film director, actress, producer and Academy Award-winning screenwriter. I would also like to point out that she is the first American woman and third woman in history to be nominated for an Academy Award for Directing.

Sofia is just so cool. She is considered a pop culture icon within the indie music and film communities, in Paris and Tokyo especially. It figures she would have fashion sense - as a child she stayed in the wardrobe department of her father's films, and did you know that in high school, she interned with Karl Lagerfeld at Chanel? As well, in 1998 she co-founded the clothing line Milkfed in Japan with friend Stephanie Hayman and Sonic Youth's Kim Gordon. I so remember Milkfed! It was very Beastie girlie - it was sold alongside the Beastie Boys clothing line X-Large back in the day.

While The Virgin Suicides continues to be my favorite film by Sofia, it's just so beautifully melancholy, Marie Antoinette also provided some serious eye, and ear, candy. What's next for Sofia? I can't wait to see.

Check out Sofia through the ages, read more

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