Ruffles are nothing new, but Geren Ford introduced ruffles circling the neck with its Geren Ford Ruffle Neck Dress ($170, originally $365). It's the perfect way to dabble with the feminine style without being too trendy. Still, paying a high price for a style of dress that may be outdated sooner rather than later is not a smart way to shop. To see the look for less, read more Read more