There are few things better than a Madewell store opening in your city — unless of course, you get a tour with one of the brilliant fashion minds behind the brand. Enter marketing director Gigi Guerra, who joined us yesterday in the new SF store to walk us through the label's latest, her favorite pieces, and how she styles it all up to hit that quintessential Madewell-cool. According to Gigi, Read more

It's been a whirlwind week with Madewell's latest store opening, Harry Potter and the Deathly Hallows Part 2 premiere, and more in the way of Summer looks we love. As Harry Potter comes to a close, we're taking a look back at the memorable moments in its stars' style — and how far they've come. We were also treated to a styling how-to from Madewell's Gigi Guerra, and if you're still on the Read more