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Fab Ad: Heidi Klum by Jordache Fall 2008

FabSugar — Fri, 22 Aug 2008 05:00:22 -0700

Very few people can get into a bathtub with clothes on and look as sexy as they would without clothes. As evidenced by Heidi Klum by Jordache's Fall ad campaign, Heidi is one of those few. The model-slash-designer continues to represent her brand with risqué ads. Last time we got to see bosom and this time it's legs, sort of. I love the old-school tub and checkered floor, but most of all, I dig the shiny showerhead. It's fun to see a modern woman in contemporary clothes taking a good old-fashioned bath . . . even if it's not your average bath. What do you think?

Behind the Seams: Heidi Klum For Jordache Launch Dinner

FabSugar — Mon, 05 May 2008 14:00:22 -0700

First she modeled for them and now Heidi Klum has launched a women's clothing collection with denim brand, Jordache. The line of trendy tops and jeans just hit Bloomingdale's so let the shopping begin.

In celebration of the partnership, Heidi and her model friends Erin Wasson, Marissa Miller, and Mini Anden had a fabulous dinner party at the famous Chateau Marmont in LA. But this was no stuffy event, because where there's Heidi, there's fun!
To see behind the seams, read more.

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Fab Ad: Heidi Klum For Jordache

FabSugar — Wed, 15 Aug 2007 17:00:22 -0700

When it comes to advertising, tried and true, sex sells. Now, you would think people were more savvy nowadays but sometimes a sultry image does catch ones eye - whether good or bad. The new Jordache ads, sans Elizabeth Hurley, con Heidi Klum, are seriously smokin'. Shot by movie director Brett Ratner, I think they may go over in the lad mags pretty well, but they are provocative no matter where the media placement is. Heidi is hot, no doubt about that, and she makes a fine jeans girl. And actually, my attention does go to the jeans - and how they perfectly hug her perfect derrière. So long Liz, there's a new girl in Jordache town.

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Fab Flash: Liz Hurley vs. Heidi Klum for Jordache

FabSugar — Tue, 22 May 2007 16:50:33 -0700

It has been reported that supermodel Heidi Klum has replaced model/actress Elizabeth Hurley as the new face of Jordache designer jeans. The upcoming ad campaigns will feature the hot mommy of three, presumably in some skin-tight, sexy denim. Considering Liz had been the Jordache model since 2005, it's definitely time for her, and the company, to move on. What do you think?

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A Few Fab Words With Heidi Klum(!)

FabSugar — Tue, 24 Jun 2008 13:57:41 -0700

Heidi Klum. Where to begin? From the beginning, I suppose. German born Klum is no longer just a model. She is a model, actress, TV presenter, fashion designer, television producer, singer, wife and mother. No wonder Klum continues to inspire so many. She started as a model and Victoria's Secret model - that body, that face - and worked her way into our hearts hosting Project Runway and embarked on fashion projects along the way, i.e., her jewelry line and collaborating with Jordache.

Now married to Seal and the mother of three, Heidi always has a smile on her face. That is what inspires me. She is hardworking, doesn't take things for granted and seems to be a very happy person. And so, we are so excited we got an exclusive interview with the multi-tasking model! Be sure to also read her beauty interview with Bella.

Can you describe your personal style and how it has evolved over the years?

I have always had a very unique sense of style. I love bright colors and bold prints that make a statement. When I was young I was all about be-dazzling! I would be-dazzle everything from jean jackets to bags. That love for glitz and glam has stayed with me over the years but has matured. In my everyday life comfort is very important. I love throwing on a classic pair of jeans with a cozy tank and flip flops, especially when running around with the kids.

To read the rest of our exclusive interview and to see some of my favorite Heidi moments, read more
Tell us about the creative process for creating your jewelry line.

I don’t have a formal technique for designing jewelry, I just let myself become inspired by everything around me - vintage designs, trips, etc. The jewelry also reflects my personal style and the pieces I love to wear.

You have a lot of fashion projects at the moment: jewelry, sunglasses, fragrance and Birkenstocks. Is there one that particularly satisfies you the most? If so, why?

I have always been a very creative person and love having a channel to express my ideas whether it is designing products for a label or just painting with my children. I don’t have a favorite project but my jewelry line is definitely the most extensive. I have a very high end collection that I design with Mouawad, a silver collection for QVC, and a Top Model and Project Runway collection based on pieces I have worn in the shows. I also just started selling on Skymall (a guilty traveling pleasure of mine).

Is there a Heidi Klum clothing line in the future?

I just created a 15-piece capsule collection for Jordache. It was inspired by some of my favorite pieces from my closet. I wanted all the designs to be comfortable mixed with a bit of sexiness.

What new and exciting things can we expect on the next season of Project Runway?

Project Runway is always a surprise. You never know what is going to happen next and that is what keeps the show fresh and interesting. Last year was a great season so we are definitely continuing to push the envelope with design challenges. You’ll just have to wait and tune in!

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Heidi Klum Jordache party

FabSugar — Fri, 02 May 2008 11:37:15 -0700

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Best of 2008: The Return of the Supermodel

FabSugar — Wed, 31 Dec 2008 08:00:08 -0800

While it's fun seeing celebrities model high fashion, we were ecstatic to witness 2008 as the year of the return of the supermodel. Claudia Schiffer, Naomi Campbell, Christy Turlington, Stephanie Seymour, and our fave, Kate Moss, came back full throttle across numerous Fab ads showing us what separates the super from the model. Past, present, and future; these ladies will always reign supreme.

To see the rest, read more.

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Celebrity Models of 2007

FabSugar — Mon, 24 Dec 2007 12:00:22 -0800

Although many of you professed to be sick of the celebrity model phenomenon back in October, fashion labels are still obsessed. In 2007, St. John looked to Angelina Jolie to breathe beauty back into the label; Marc Jacobs hand-picked Scarlett Johansson to Vogue for Louis Vuitton; Lindsay Lohan became the purveyor of Jill Stuart's Fall collection; Drew Barrymore shone in Gucci fine jewelry; and Sienna Miller brought Tod's into the public eye. Those of you naysayers, brace yourself for 2008: we've already learned that Jennifer Connelly's working the Balenciaga ads and Victoria Beckham is adding a Posh touch to the Marc Jacobs campaign . . .