FabSugar

Sneak Peek! Heidiwood Fall 2008 Club Collection

FabSugar — Wed, 16 Jul 2008 10:00:22 PDT

If there is one thing I prefer about Heidi Montag's clothing line to The Hills rival Lauren Conrad's it's the entertaining photography. Heidi clearly thinks she's a model, and here she is "modeling" in her Fall collection Look Book. If you're into skin hugging skinnies and boob boosting tops, you may want to give Heidi's collection a go. Be sure to check out the "Hoodiewood" page - it's my favorite.

To see more of Heidi modeling her Fall collection,

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Freaky or Fabulous? Heidi Montag Anchor Blue Ad

FabSugar — Wed, 09 Apr 2008 08:00:22 PDT

I have to admit, we've been anticipating the worst from Heidi's clothing line at Anchor Blue. Her ad is at best mediocre and kind of tacky. I usually like zebra prints but she has a way of making it look tacky and the black shorts are pretty blah. I am, however, glad she decided to not show too much skin in the ad. And, what's up with the bunny wearing bling around his neck?!

Is Heidi's debut collage-style ad freaky or Fab? You tell me.

Fab Flash: Heidi Montag to Launch Heidiwood

FabSugar — Wed, 13 Feb 2008 11:00:22 PST

As I told you back in November, Heidi Montag is going to Heidiwood. Although Lauren Conrad was always The Hills girl with fashion-designer aspirations, Heidi decided to bring her short stint at LA's Fashion Institute of Design & Merchandising to fruition.

She's collaborating with retail chain Anchor Blue on a line of junior apparel and accessories set to debut by April 15. Striped dresses, color-rich tanks, tees, black shorts, white-denim tops, bags, and jewelry are all in the works, priced from $10 to $60.

The partnership will continue for two more collections, and the Fall Heidiwood line is anticipated to involve sweaters and jackets in darker, autumnal colors. Heidi will also be featured in the Anchor Blue ad campaign beginning April 1. Joy. I wonder how it will compare with Lauren's collection?

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