Did you know Geren Ford started off as a lingerie line? Interesting. However, designer Geren Lockhart quickly moved over to sportswear when people started wearing her innerwear as outerwear. Now that her ready-to-wear line is running smoothly, Geren is going back to her roots with the relaunch of intimates. Geren's vintage-inspired Holiday collection, wholesaling between $34 to $116, includes Read more

During a recent visit to Forever 21, I noticed a crowd of girls around the intimates section. Naturally, I walked over to see what all the hoopla was. There I stood in a sea of girls and a hefty stock of surprisingly irresistible lingerie. I couldn't resist the brushed knit onesies, sexy bras, and adorable zebra-print thermals — I wanted one of everything! Hey, if the price is right (and you Read more

If this wobbly economy has got you spending more time at home, consider homebody chic with Juicy Couture's new affordable intimate apparel collection. "We wanted to create beautiful, feminine basics that felt soft and buttery to the touch of the skin," said founder Gela Nash-Taylor. Graphic tees, pajama bottoms, and nightgowns are supposed to fall somewhere in between everyday ready-to-wear and Read more

Brassieres are getting more and more pricey these days and the last thing you want is to have yours ruined by none other than the washing machine! For $20, a BraBaby is an inexpensive way to protect your bras and other intimate apparel from tearing in the laundry. And, it's dryer safe! It may look complicated in the pictures, but with three simple steps, you can practically do it with your Read more