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FABTV: Lauren Conrad Styles Her Fall Kohl's Line

FabSugar — Tue, 15 Sep 2009 16:00:08 -0700

As we heard, Lauren Conrad decided to take a hiatus from The Lauren Conrad Collection to launch LC Lauren Conrad for Kohl's. The less-expensive collection - the most pricey item is $60 - is finally here and ready to devour. Expect pretty chiffon tops, sharp blazers, skinny jeans, and flirty frocks. It's all about layers and comfortable, lightweight fabrics. Interested? Then listen to Lauren talk about her inspiration and offer styling tips.

Abbey Dawn Suspenders Tee: Love It or Hate It?

FabSugar — Wed, 23 Jul 2008 06:00:22 -0700

Avril Lavigne's Abbey Dawn collection for Kohl's has hit stores, and it's already on sale. Hmmm. Take this Abbey Dawn Suspenders Tee ($17, originally $24). If you're too lazy to put on the real thing, this tee is for you. The polka dots are a cute girly touch and I can totally see Avril wearing this. But the real question is, would you?

Take all of my Love It or Hate It Polls here! To post your selections go to the Love It or Hate It? group. And if you want to learn how to do a blog post click here.

Sneak Peek! Simply Vera For Kohl's Spring '08 Collection

FabSugar — Thu, 13 Mar 2008 05:00:22 -0700

After a mere peek at Vera Wang's latest collection for Kohl's, I'm convinced you'll find everything you need for Spring among her offerings. You know I'm a sucker for Target's GO International lines, but this collaboration may take the cake. From the styling to the prints to the silhouettes, Vera's execution is flawless. The looks range from urban safari chick to ethnic cool, from über sophisticated to hopeless romantic. Though the pieces won't hit the real racks until April, you can purchase them online now! Oh, and don't forget to read the designer's mini style tips under each outfit.

To see the rest of the collection, read more

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Halloween Look of the Day: The Flapper

FabSugar — Tue, 30 Oct 2007 04:00:22 -0700

The Halloween-ification of the Look Book is going fantastically - be sure to check out everyone's costumes! Those featured as a Halloween Look of the Day will receive a cheeky pair of FabSugar undies.

syako is dressing up as flapper this year and she did a stellar impersonation of Louise Brooks! She pulled together a dropped-waist dress from Intuition, a cloche hat from Kohl's, cigarette holder and cupid's bow lips to ace the mood of the Jazz Age.

Congrats to syako!

Everyone else, submit your looks and I might feature you on FabSugar! If you live overseas and have a Fab outfit to share, join the Overseas Fashionistas Group, to submit a Look in this group learn how to post a blog.

Fab Ad: Simply Vera for Kohl's

FabSugar — Wed, 01 Aug 2007 12:33:09 -0700

The time when Vera Wang's line for Kohl's will be in stores is fast approaching - only a month or so away until September 9! The advertisements for Simply Vera have just popped up and they have a fun Wizard of Oz-based theme. One of the TV ads shows a girl, wearing a Simply Vera outfit and a pair of gold heels, walking on a path strewn with yellow leaves, accompanied by a small dog. She doesn't click her heels together, but the tagline says, "There's no place like Kohl's." Cute!

Kohl's is also planning to launch a Simply Vera Web site accessible through its web site on September 9, to help show how the clothes can be put together. Everything sounds way cute, and better priced, to me - and as far as I can tell from the ads, the clothes look great. I can't wait!

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The Challenges for Vera & Her Kohl's Collaboration

FabSugar — Tue, 19 Jun 2007 13:44:49 -0700

Not too long ago we flashed the news about Vera Wang's collection for Wisconsin-based department store Kohl's - a far cry from the designer's concrete jungle of NYC. A recent article in the NY Times revealed some interesting challenges the queen of bridal couture is facing with her midmarket retail endeavor.

The most obvious concern with creating mass market collections is that it undermines their prestige amongst affluent customers. They cited Halston as the classic example, who was dropped by luxury retailers after signing a deal for a line at J.C. Penney (remember them?!). However, times have changed and after cheaper lines at H&M for Karl Lagerfeld and Stella McCartney, to name a couple, I don't think Chanel or Stella's reputations have suffered. Then again, I am not (yet) an affluent customer. Vera feels this risk was outweighed by the resources and business expertise Kohl's brings to the table.

The other challenge was that Vera simply needs mo' money. She has reached a crossroads after her business rapidly grew and she lacks the resources, ie. cash, to keep expanding. A lesser known fact is that designers need a lot of funding to keep afloat. Wang puts it, "We need a lot more to play in the sandbox, so to speak." She reached out to Kohl's in an effort to keep her business bountiful.

Lastly, perfectionism has a price when exploring new territory. Wang had a hard time adjusting to the requirement of producing fewer styles in greater quantities. No more chucking extravagant fabric that isn't perfect to the curb Vera! The good news is compromise was achieved and a gold brocade skirt that is a $68 replica of a $890 one from her Fall collection made the cut. Yay!

Sorry for the long update but I thought all of this was very interesting since we're in the midst of a high-low fashion revolution. Look out for Simply Vera at Kohl's stores in September.

Source

On Our Radar: Simply Vera for Kohl's

FabSugar — Wed, 16 May 2007 09:03:33 -0700

Many of you fashionistas have been betting on which celeb is going to turn into a designer next? Well, lucky for you and me, the latest retailer-cum-celebrity collaboration is between Kohl's and an actual designer: Vera Wang.

Simply Vera, as the line is called, will reflect Vera's signature detailing like the use of tulle, roses and ruched belts. As of September, we'll be able to hit up Kohl's for Vera's affordable dresses, coats, silky tops, shoes and scarves. Not surprisingly, Simply Vera will be the highest priced brand sold, but we're talking Kohl's here, so at prices from $30-$70 (though some select items are over $100) it will certainly not break the bank!

If Vera's Fall collection is any indication of what's to come at Kohl's, we can't wait!

Online Sale Alert! Elle Sale at Kohl's

FabSugar — Wed, 16 May 2007 05:03:33 -0700

Did you all know that Elle (the magazine) has a clothing collection at Kohl's? Talk about wearing all sorts of hats at once! Right now, the Elle collection at Kohl's is on sale and there are some cute items to be had, like this Trapeze Crop Jacket, $20 (originally $30). One can never have enough black cover ups and the Peter Pan collar on this one is so lovely.

So let's all support one of our favorite fashion mags and shop away!

On Our Radar: Avril Lavigne For Kohl's

FabSugar — Wed, 05 Mar 2008 13:00:22 -0800

Is Avril Lavigne more like Heidi Montag than we knew?

Heidi is launching a juniors line with Anchor Blue in April, and now Avril is launching her own junior apparel line, Abbey Dawn, for Kohl's starting in July.

Lavigne's collection will feature new pieces every 60 days, with a blended aesthetic of rock 'n' roll with a feminine edge. Since the initial collection is created from the pop singer's own closet, expect lots of bold colors, iconic prints, tartan plaids, checks, and stripes in prices ranging from $24-$48.

Source

Sneak Peek! Simply Vera by Vera Wang Spring '09

FabSugar — Fri, 27 Mar 2009 03:00:22 -0700

I saw a commercial for Simply Vera Vera Wang last night and immediately went online to see the selection up close. The Spring line has bloomed at Kohl's and I already have a long wish list. The designer usually delivers nothing short of stellar, so I'm not shocked at her latest offerings. In true Vera nature, there's lots of funky jewels and clothes conducive to heavy layering. I can see her wearing each and every one of her creations. Cropped trousers, graphic tops, sporty cool jackets, and breezy dresses dominate. One word of advice: If you want to maximize your style, mimic the looks head-to-toe.

To see more from Simply Vera Spring '09, read more.

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