Fab Flash: All-Star Designer Trio Creates Supergirl Collection

FabSugar — Thu, 31 Jul 2008 11:00:22 -0700

Supergirl is getting a banging new look. In conjunction with Warner Bros., childhood friend designers Shoshanna Lonstein Gruss, Alice Roi, and Laura Poretzky, are teaming up to create a resort collection under the Supergirl brand. Roi, who's known for her edgy signature line; Lonstein Gruss, contemporary designer for Shoshanna; and Poretzky, owner and designer of Abaeté, will be fusing their talents together into one collection.

“When we were creating the line, we talked a lot about how we would wear it. We all worked to push each other into new directions, which helps us a lot when it comes to our own collections. Laura and I never thought we would be putting Alice’s metal studs on a dress, but mixing those things worked well in the end,” said Lonstein Gruss.

The 35-piece collection, showing at the MAGIC show in Las Vegas next month, will include dresses, tops, jeans, and jackets wholesaling between $23 to $193.

To see pieces from the Supergirl collection, read more.

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Payless Goes Upscale

FabSugar — Wed, 30 Aug 2006 12:13:09 -0700

Payless ShoeSource has been selling some surprisingly cute shoes lately. Now, it's jumping on the designer-fashions-for-less trend forged by Target and other stores. On Sept. 6, the discount shoe retailer will begin selling an exclusive line designed by Laura Poretzky, of the New York based sportswear line Abaete. Called Abaete for Payless and priced between $25 to $45, the shoes will be available online and at select Payless stores. I can't wait to get my feet in a pair.

Thanks to Kaciegrrl for the tip!