Sneak Peek! Madewell's Girl Goes Woodsy and Tomboy-Cool For Fall


Updated 05/17/12 7:19 AM · Posted by · 1 comment

Madewell Fall Lookbook 2012

We got our first taste of Madewell's Fall 2012 back in April, but if ever there was a way to prove the cool factor in this collection, it's in Madewell's perfectly styled Fall lookbook. Mastering the art of effortless layers, girl-meets-boy appeal, and the style quirks of traditional Fall clothing turned on its head, Madewell offers up the season's essentials in bold hues, clever prints (like a Read more

First Look! Zara Masters the Art of Boy-Meets-Girl Dressing For May


Updated 05/11/12 10:25 AM · Posted by · 0 comments

Zara May Lookbook 2012

With both cool-girl appeal and the prettiest white lace and crochet, Zara's May collection might best be characterized as an exercise in perfect boy-meets-girl dressing. The retailer artfully delivers the best of both worlds: the most feminine and sophisticated kind of separates, like a little lace waistcoat or a ladies-who-lunch tweed jacket, then a slouchy pair of tomboy-fit studded jeans and a Read more

Sneak Peek! Every Awesome Piece From H&M's High-Impact Fall


Updated 05/10/12 1:54 PM · Posted by · 1 comment

H&M Fall Lookbook 2012

For its Fall '12 lineup, H&M marries the art of minimalism with high-impact detail. It's another covetable collection from the retailer, this time finishing streamlined silhouettes with bursts of color, statement print, and decadent accessories — and there's something for everyone in this batch of goodies. From the slickest kind of pencil skirt, finished with leather and adorned with Read more

Free People Channels the Miami Heat With a Color-Injected, Summer-Ready May Lookbook


Updated 05/09/12 12:05 PM · Posted by · 0 comments

Free People May Lookbook

Upon viewing Free People's latest lookbook, we have one immediate regret: there's no Miami vacation in our near future. The label's May lookbook paints a pretty perfect picture of Spring break, Miami style — lounging at the pool, hanging with friends, soaking up the sun — and doing it all in the coolest kind of Summer-perfect clothes. With its signature nod to the bohemian, Free People crafts Read more

First Look! ASOS's New Spring/Summer Africa Collection


Updated 05/01/12 6:25 PM · Posted by · 0 comments

ASOS Africa Collection Spring 2012

We're going wild for ASOS's new sustainable Spring/Summer Africa collection, which just launched today at ASOS.com. The 21-piece line includes crop tops, shorts, shirt dresses, and trousers featuring the bold patterns we're craving this season — we're also suckers for the cute giraffe and zebra prints. If you're not familiar with the line, you'll be happy to hear that the ASOS Africa collection Read more

10 New Ways to Wear a White Button-Down!


Updated 04/30/12 4:00 AM · Posted by · 13 comments

10 Ways to Wear a White Button-Down

The white button-down is a classic closet staple and the perfect canvas for a variety of truly chic looks. From office appropriate with a pencil skirt to tied up with a maxi or worn with a bit of menswear flair (not to mention black tie, metallics, and head-to-toe white!), the possibilities are endless. So take a look as we hit one of the coolest rooftops in Los Angeles and offer up a hefty dose Read more

Winter Kate and House of Harlow's Fall Lookbook Shows Off an Updated Take on '60s Cool


Updated 04/13/12 4:19 AM · Posted by · 6 comments

House of Harlow Fall 2012 Lookbook

Fall may seem like a far-off cry from the season in bloom, but we couldn't help but take a peek (and lust over) Nicole Richie's latest Winter Kate and House of Harlow autumnal wares. With Richie's signature brand of bohemian-luxe style ever present, we were delighted to note an edgier (read: rich jewel tones, plush velvet textures, and slick lasercut details) vibe in place. The collection is Read more

Free People Unveils Its New Intimates — and They're Every Bit as Sexy and Cool as You'd Expect


Updated 04/11/12 3:40 PM · Posted by · 0 comments

Free People Intimates Spring 2012

Free People's mastered the effortlessly sexy thing — right down to its intimates. The label's new offering of lounge separates, nighties, and lingerie is made up of the same cool-girl appeal that drives the love of its boho-inspired clothing. Who better to show if off than this gorgeous model trio — Martha Hunt, Crista Cober, and Pania Rose each take a turn in every iteration of the brand's Read more

First Look! Zara's Latest TRF Offerings Are a How-To in Nailing a Tough-Chic Look


Updated 04/02/12 2:43 PM · Posted by · 2 comments

Zara TRF April Lookbook

If you're looking to perfect that effortless-cool, rocker-inspired style, Zara's newly revealed TRF April lookbook may have just what you're looking for. Even if you aren't music-festival bound, this lookbook is hard to ignore — Ruby Aldridge lights up in a collection of vintage-inspired t-shirts, tweedy jackets, and utilitarian vests to balance Spring whites and vibrant prints. There's also Read more

Zara's April Lookbook Has All the Makings of a Killer Wardrobe


Updated 03/22/12 9:13 AM · Posted by · 0 comments

Zara April Lookbook 2012

This is what a great wardrobe is made of: Zara's April collection is steeped in chic Spring whites, tweedy jackets, crisp denim, and breezy sundresses, striking the perfect balance between seasonal must haves and closet staples. Again, the brand zeroes in on this season's key trends; we get a dose of peplum, a shot of lace, '70s flares, and printed blouses and pants all in truly wearable Read more