Last night, Madewell celebrated the opening of its new storefront on Fifth Avenue in NYC. The store itself looked amazing — think light and airy – and so were the fashionable party goers. Madewell designer and cool cutie Alexa Chung attended the event wearing pieces from her upcoming collection for the brand, while Julia Restoin-Roitfeld made a debut in sexy all black. Stay tuned for our Read more

After running into Alexa Chung at Coachella, I couldn't help thinking about Madewell and her collection with them. With warm weather around the corner, J.Crew's lil sis is stocking up on casual cool separates and fantastic frocks. The latest pieces are brimming with all kinds of denim — from dark and distressed shorties to whitewashed jeans — along with easy breezy tops, and flirtatious Read more

Now that we know the inspiration behind a lot of Madewell's righteous pieces is Alexa Chung, let's examine its Spring collection. Dungarees — we called it — made a debut, along with the usual gamut of cute separates comprised of skinny pants, boyfriend jeans, and casual tees. Also apparent were a sweet selection of printed dresses and skirts — I especially love this black and white printed Read more