Have. Want. Need.
VPL's Fall collection is its sexiest yet — Refinery 29 Lauren Conrad starting another clothing line — People Blake Lively wears Ralph Lauren on Gossip Girl — Red Carpet Fashion Awards Express reintroduces its iconic sweater — The Budget Fashionista How to look cool at the beach — Stylelist Victoria Beckham hires husband David to design — InStyle Meet the Fleet Ilya caged bucket hobo Read more
I've seen a lot of bras in my lifetime, but none like this Maidenform Breakthrough Backless Bra ($25). A lot of bras claim to be backless, but this first-ever design is a completely backless bra. So your first question is, "How does it stay put?" Well, there's silicone on the wire channeling to prevent slippage. The seamless foam cups provide a natural shape, so this is probably not a good Read more
Women often want to hide their tummy but what they don't want are ugly VPLs. Maidenform's Firm Control Thong ($18) is a plausible solution because it features the waistband needed to flatten the stomach, plus it's a thong. The leg openings ensure that you can move freely and the pillow case crotch (tee hee) provides soft comfort. Say adieu to sucking in and VPLs, and bonjour to sexy comfort. Read more
You know those mortifying dreams where you suddenly realize you've been going about your day in your underwear? Well, a lingerie ad campaign was stuck in a similar dream throughout the entire 1950s and '60s. The Maidenform bra print ads featured a woman wearing her underwear in public doing something different each time. The copy always read: "I dreamed I (insert the relevant activity) . . . in Read more
On Late Night With Jimmy Fallon last night, Amy Sedaris told Jimmy that she's tired of companies sending her ridiculous products in hopes that she'll promote them. Well, it worked for Maidenform in a way (if you consider all publicity good publicity), when Amy changed into the company's "weekender" pants midinterview and began dancing and grinding up on Will Forte. The stretchy, high-waisted Read more
Our friends at Lucky magazine spoke with Mad Men costume designer Janie Bryant on dressing actress Christina Hendricks and her secret shapewear sources. We admire Christina's sexy hourglass figure and are thrilled to present Lucky's interview here. Though there are still a good eight months of hiatus left until Mad Men returns to air next March, costume designer Janie Bryant has been keeping Read more
