FabSugar

Link Time!!!

FabSugar — Mon, 02 Aug 2010 12:00:22 PDT

VPL's Fall collection is its sexiest yet - Refinery 29
Lauren Conrad starting another clothing line - People
Blake Lively wears Ralph Lauren on Gossip Girl - Red Carpet Fashion Awards
Express reintroduces its iconic sweater - The Budget Fashionista
How to look cool at the beach - Stylelist
Victoria Beckham hires husband David to design - InStyle
Meet the Fleet Ilya caged bucket hobo - Bag Snob
Chelsea Clinton and other brides who wore Vera Wang on their big day - Vogue Daily
The Essence controversy is more than skin-deep - The Cut
Mad Men designer markets Maidenform - WWD

Simply Fab: Maidenform Breakthrough Backless Bra

FabSugar — Wed, 09 Apr 2008 09:00:22 PDT

I've seen a lot of bras in my lifetime, but none like this Maidenform Breakthrough Backless Bra ($25).

A lot of bras claim to be backless, but this first-ever design is a completely backless bra. So your first question is, "How does it stay put?" Well, there's silicone on the wire channeling to prevent slippage. The seamless foam cups provide a natural shape, so this is probably not a good option for those who seek major cleavage. This bra will put an end to the issues we face when wearing an open-back dress . . . finally!

On a side note, doesn't the model look like actress Teri Hatcher?

Simply Fab: Maidenform Firm Control Thong

FabSugar — Tue, 30 Oct 2007 06:00:22 PDT

Women often want to hide their tummy but what they don't want are ugly VPLs. Maidenform's Firm Control Thong ($18) is a plausible solution because it features the waistband needed to flatten the stomach, plus it's a thong. The leg openings ensure that you can move freely and the pillow case crotch (tee hee) provides soft comfort.

Say adieu to sucking in and VPLs, and bonjour to sexy comfort.

Dreaming Shirtless: A Look Back at Maidenform Bra Ads

TresSugar — Thu, 21 Jul 2011 11:38:00 PDT

You know those mortifying dreams where you suddenly realize you've been going about your day in your underwear? Well, a lingerie ad campaign was stuck in a similar dream throughout the entire 1950s and '60s. The Maidenform bra print ads featured a woman wearing her underwear in public doing something different each time. The copy always read: "I dreamed I (insert the relevant activity) . . . in my Maidenform bra." Check them out and tell me, if dreams could come true, what would you do in your Maidenform bra?

Source

Amy Sedaris Shows Off Her Curves in Weekender Pants

Tara Sharp — Wed, 31 Aug 2011 12:15:55 PDT

On Late Night With Jimmy Fallon last night, Amy Sedaris told Jimmy that she's tired of companies sending her ridiculous products in hopes that she'll promote them. Well, it worked for Maidenform in a way (if you consider all publicity good publicity), when Amy changed into the company's "weekender" pants midinterview and began dancing and grinding up on Will Forte. The stretchy, high-waisted pants have a built-in extra layer of fabric, so that, according to Amy, "you wear them all weekend, you don't have to change your underpants." Watch the hilarious Amy in action now!

Get Christina Hendricks's Curves!

Lucky — Tue, 19 Jul 2011 09:25:12 PDT

Our friends at Lucky magazine spoke with Mad Men costume designer Janie Bryant on dressing actress Christina Hendricks and her secret shapewear sources. We admire Christina's sexy hourglass figure and are thrilled to present Lucky's interview here.

Though there are still a good eight months of hiatus left until Mad Men returns to air next March, costume designer Janie Bryant has been keeping plenty busy. This August, Banana Republic will launch an entire Mad Men-inspired line, which Bryant helped create, featuring party dresses, separates, shoes, and handbags all worthy of Betty, Joan and Peggy. But how will shoppers pull off the looks if they don’t quite have the body? We rang up Bryant to ask her how us modern girls can create those killer retro curves.

What’s it like working with Christina Hendricks?
It’s great! We have a great understanding for her character Joan, and I am always designing pieces for her. We work together closely, and from the beginning there has been a lot of trust. Sometimes she may not be into a certain color, but most of the time she loves everything.

Read the rest after the jump