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Prada is jumping on the designer-book bandwagon. The Italian house has unveiled a 706-page book, titled Prada, that highlights the house's 30 years of fashion, art, and more. "For Prada, fashion, luxury and style go beyond producing an infinity of clothes and shoes, so the book wants to illustrate the various aspects through which Prada expresses itself," said Patrizio Bertelli, chief executive Read more
There's a new hot piece of Prada to own: Prada stock. Although Prada has made efforts to go public five times since 2001, CEO Patrizio Bertelli is saying 2008 is the year. "We are heading toward a new era in the company's history, with solid development potential on the basis of strong momentum already shown by our results in the first semester of 2007." The company has approved plans for an Read more
Though it started as a leather goods shop in 1913 by brothers Martino and Mario Prada, Mario's great granddaughter Miuccia Prada would transform the company into the design powerhouse it is today. First would be her line of waterproof backpacks and totes in 1979 that would go on to inspire the release of Prada's definitive nylon totes and handbags in 1984. In 1989, Miuccia and her partner, Read more
