Have. Want. Need.
Sex sells. We know it, fashion conglomerates know it. But some companies take that notion a step (or two, or three) too far. There are provocative ads and then there are provocative ads, like Emanuel Ungaro's super steamy one (left). A handful of advertising campaigns from the '90s and early 2000s will make your jaw drop like they did mine. Still, they make you want to keep staring. I certainly Read more
Perfume commercials are always trying to be provocative and sexy to attract consumers, but the new ads for Paco Rabane Black XS seem to be reaching out in a very different way: specifically, to glam rock fans in the early punk era. What else could possibly explain this frenetic new ad, which has everything a young David Bowie could want: Iggy Pop sensuously wrapping himself in an American flag, Read more
Terry Richardson's photos for Equinox's latest ad campaign are creating the same sort of buzz-building controversy as last year's shots. The famed pop culture photographer keeps to his classic aesthetic for the gym's ads, featuring provocatively dressed models in risqué poses. Critics of the series argue that the photos have nothing to do with fitness, while others find the shots artistic and Read more
Kate Moss, who long ago left the runway for more lucrative ad campaigns and edgy editorials, made a big return when she closed the Louis Vuitton show in Paris. This is Kate Moss, so you should expect some dose of provocation, and the Brit beauty offered it in the form of a lit cigarette, which she smoked as she strode the catwalk in tap pants, a fur and leather jacket, and knee-high strappy Read more
I've seen a bunch of provocative Breast Cancer Awareness ads this month. Some of the more eye-raising slogans splashed strategically across t-shirts include: Save the Ta Tas, Hope For Hooters, and Save 2nd Base. None of these come close to the viral ad campaign featuring MTV DJ Aliya-Jasmine Sovan walking poolside in a bikini as the camera zooms in on her bouncing breasts. The video is titled Read more
