Adrian Grenier led the eco-friendly pack last night at the launch party for Loomstate's new Target collection in LA. The line, which is made from 100% organic cotton, brought out lots of environmentally-minded celebs, from Elizabeth Banks and Kristen Bell to Anna Faris and True Blood couple Anna Paquin and Stephen Moyer. Camila Alves left Matthew and Levi at home as she checked out the offerings, Read more

With Spring upon us, Spring collections have been blooming left and right. The latest one to pop up is Loomstate For Target's Spring '09 line for men and women. The affordable retailer teamed up with Scott Mackinlay Hahn and CFDA award winner Rogan Gregory — who's no stranger to Target collaborations — to deliver an edgy and eco-friendly line that uses 100-percent certified organic cotton. Read more

Funny, just yesterday, when I was preparing to speak on a panel about sustainable fashion, I was talking about how Target should do an eco line. The fashion gods were listening because I woke up to the news that designer Gregory Rogan is once again teaming up with Target and this time with his Loomstate line. Launching just before Earth Day, April 19 to be exact, Loomstate for Target line will Read more

It's no secret I'm in love with the diffusion lines at Target. And it's definitely no secret that I love a sale. So when those inexpensive designer goods get even cheaper, I pounce like a jackal in the wild. To make room for the Richard Chai collection, Target is having a giant clearance sale on its Rogan line. Nothing is more than $11.24, this shift dress is $9.99 (down from $39.99), and Read more

Designer Rogan Gregory debuted his new line for Target at Barneys in LA last night and had plenty of beautiful ladies on hand to help him celebrate. Rachel Bilson showed of her cute as usual style — get her look here — as she cozied up to the designer. Her fellow stars of the small screen went for more color, from Whitney's sweet pink top to Becki Newton's sassy blue mini dress. While Read more

Eco-lovers, listen up. Although Rogan for Target's eco-friendly collection is set to hit stores on May 18, a few pieces are now available for your viewing pleasure. The CFDA/Vogue Fashion Fund award winner, Rogan Gregory, has whipped up sexy cool clothes that all girls, recycling-obsessed or not, will love to wear. Button-up jumpers, striped vests, and cut-out animal-print bathing suits are just Read more

This one is for all you eco-fiends out there: Rogan Gregory has been tapped as the latest designer for Target's GO International. Gregory, a former Gap designer who won the prestigious CFDA/Vogue Fashion Fund Award for 2008, helms three labels: ethical T-shirt label EDUN which he runs with Bono's wife Ali Hewson, Loomstate, an all-organic line of t-shirts and jeans, and his own edgier line Read more