Superfine jeans were born in 2003 by designers Lucy Pinter and Flora Evans. With the recent saturation of heavy, over-embellished jeans in the denim industry, the London-based duo were determined to create simple and luxurious jeans with a rock and roll attitude. High up on the roster of loyal customers is Kate Moss who seems to be pretty smitten with their clean but edgy designs. I have to Read more