Scoop NYC has created an exciting collection for ladies who love
designer resort collections but would rather not spend a fortune.
Scoop Beach,
set to launch in February, will not just be for vacation getaways. "This is not stuff to [simply] go to the beach in," said Stefani Greenfield, co-owner of the store.

The founder of
Scoop NYC, Stefani Greenfield, is taking her boutique's "Ultimate Closet" concept of one-stop shopping to the viewers of the
Home Shopping Network on Thursday, May 17. Scoop launched in downtown Manhattan in April of 1996 and has since been providing time-deprived girls with effortless trendy looks for all occasions.
The first installment of "Scoop Style," airing at 1 am and 9 pm ET on HSN, will feature a "Go Wild for Summer" theme.