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Olsenboye Available Today, Already on Clearance!

FabSugar — Fri, 06 Nov 2009 15:00:22 -0800

Mary-Kate and Ashley's new line, Olsenboye, dropped at JCPenney stores and jcp.com today. The prices are low to begin with, but a lot is even further on sale. Plaid shirts, casual tees, tie-dye bags, and ruffled shoes are just some pieces the twins dreamed up for their junior fans. You'll notice, the peace sign is a major motif. Shop away.

See some of our favorite pieces.

Nicole Richie Take Her House of Harlow Jewels to bebe

FabSugar — Thu, 05 Nov 2009 16:00:22 -0800

Richie is quickly becoming one of the most busy celebrity designers. She has partnered up with Bebe on a new line of jewelry sold exclusively under her House of Harlow by Nicole Richie brand. They also conjured up a one-of-a-kind keepsake bracelet that will be sold through December with 25 percent of sales donated to the Richie-Madden
Children’s Foundation. The jewelry line, including the keepsake bracelet, will be available on bebe.com starting tomorrow, Nov.6, and in stores starting Nov. 10. It's a win-win, and you know the baubles will be cute.

To see the keepsake bracelet, read more.

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Steve Madden Makes Shoes and Bags For Olsenboye

FabSugar — Tue, 03 Nov 2009 10:01:40 -0800

Steve Madden collaborated on the Elizabeth and James footwear collection, so it's no surprise the brand has teamed up with Mary-Kate and Ashley Olsen's new venture, Olsenboye. The shoe company is set to produce a collection of footwear and accessories that include suede flats, canvas sneakers, slouchy plaid handbags, and small bucket bags. Starting this Friday, Nov. 6, you can get your Olsenboye on at jcp.com and in 50 JCPennney stores. Look out for a full launch for Spring.

To see Olsenboye's suede flats, read more

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Two New Celebrity Footwear Collections on the Horizon

FabSugar — Thu, 29 Oct 2009 11:00:22 -0700

On the footwear front today, the unstoppable Nicole Richie has released exclusive images of her Spring '10 House of Harlow footwear collection. The shoes, set to debut in January at My-Wardrobe.com, stay true to her bohemian aesthetic featuring chunky platforms and Navajo-inspired detailing. Prices are to be determined.

In addition, rumor has it Victoria Beckham will be adding a footwear collection to her covetable VB clothing collection. "Victoria is tired of promoting other brands. If she wears Christian Louboutin or Hermès people go and buy it. She thought, 'Why can't I do this with my own line?'", said a friend of Victoria Beckham. Of course, hottie husband David Beckham supports her new venture offering to build her a design workshop. Tell me, would you be interested?

To see more from Nicole's shoe collection, read more.

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Mary-Kate and Ashley Olsen Launch Olsenboye For JCPenney

FabSugar — Mon, 26 Oct 2009 08:48:58 -0700

On to the next. The rumors are true: Mary-Kate and Ashley Olsen are launching a juniors line for JCPenney. Olsenboye makes total sense: the sisters began their retailer endeavors in the junior market - it's not to be forgotten.

The line will debut in 600 stores in February, but an innovative marketing campaign will kick off today for three days via an Olsenboye “treat truck” cruising around NYC selling clothes and giving out cupcakes, balloons and pins. The Olsen’s will be making a surprise appearance on one of the three days. As well, empty racks in 50 high-profile stores will be covered in Olsenboye samplings. Come Nov. 6, Olsenboye will be sold on jcp.com and in those 50 stores, including the Manhattan flagship, for a limited time. Updates and a teaser video can be viewed on Olsenboye.com.

The retail prices will range $20 to $50 for casual sportswear and accessories that includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. Super cool: it will dabble in travel-inspired mini collections, each reflecting the looks and trends of different cities.

What does Ashley say about the news: “Mary-Kate and I watch current trends and see our partnership with JCPenney as an opportunity to add something unique to the marketplace, especially in the current retail climate. Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices.”

To see a couple more looks from Olsenboye, the sisters in NYC today, and the Olsebboye van, read more.

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Source and INFDaily.com

Actress Selena Gomez Adds Designer to Her Resume

FabSugar — Thu, 15 Oct 2009 10:28:48 -0700

The celebrity designer bandwagon keeps getting more and more packed; the newest member is 17-year-old Selena Gomez. Dream Out Loud by Selena Gomez - described by the actress as "pretty, feminine, and bohemian" - is set to launch in Fall '10. Expect a collection of sportswear, mostly made of organic soft cotton. Bohemian dresses, jeans, floral tops, skirts, jackets, scarves, and hats are all made to mix and match. "With my line, I really want to give the customer options on how they can put their own looks together. I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic are super important," Gomez said. Interested?

To see a few more looks from Selena, read more.

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Lindsay Lohan Takes the Reins at Ungaro

FabSugar — Wed, 09 Sep 2009 10:02:10 -0700

Wow, the rumors were true. Promptly following Esteban Cortazar's exit from Ungaro, the fashion house has tapped Lindsay Lohan as its artistic adviser, alongside new chief designer Estrella Archs. Apparently, Ungaro's chief executive, Mounir Moufarrige, was looking to add excitement to the brand, and no doubt hiring Lindsay has definitely caught everyone's attention. "Odds are it could work," said Moufarrige. “I think the noise level around Lindsay will be very, very big." Lohan and Archs are set to debut their first collection for Ungaro at Paris Fashion Week in October. Thoughts?

Gwyneth Paltrow's Designs Revealed!

FabSugar — Thu, 20 Aug 2009 10:06:16 -0700

Back in March, it was announced that Gwyneth Paltrow was adding fashion designer to her resume. The sketches were cool, but now the actual pieces have come to fruition. The much-anticipated collaboration with Zoe Tees exclusively lands at London's Matches this week. Considering Gwyneth's smashing fashion sense, it's no surprise that her line is filled with promising pieces: boyfriend blazers, draped dresses, funky tops. What do you think?

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Molly Sims, Jewelry Designer

FabSugar — Wed, 12 Aug 2009 10:11:13 -0700

Heidi Klum might have lost her jewelry line to a nasty lawsuit, but that isn't going to stop another bodacious blonde from testing her celebrity designing skills on a home shopping network. Molly Sims has just inked a deal with HSN to design a costume jewelry collection called Grayce. Molly's art deco-inspired line includes earrings, cuffs, and bracelets stirred by the '60s, her love for travel, and photography. No clovers included.

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Estelle: Singer and Fashion Mogul in the Making

FabSugar — Tue, 28 Jul 2009 12:00:22 -0700

Estelle may be a Grammy award-winning singer, but that isn't going to stop her from trying out other creative outlets. After designing a tee for H&M and collaborating on a handbag design with Jonathan Kelsey, singer Estelle is ready to take it up a notch with an even bigger fashion endeavor: creating a jewelry collection with Rachel Roy. “I am excited to work with Estelle on a jewelry collection, which will debut in spring 2010," dished Rachel Roy via Twitter. We'll have to wait and see what the two come up with, but I'm hoping for something funky and metallic.

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